
Let’s Take a Walk It’s a tale of two cities, 2017-style. As we stroll through the byways of our first stop, we can barely hear our own conversation over the clacking of keyboards that fills the air. I can just make out the familiar interface of the Scrivener app as we pass...
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I just wrapped up a kickoff call with a wonderful new client who has hired me for help with blogging … not for his company, but for his personal brand. Here’s why we all need to be giving our personal brands some TLC, and how content can help: Did you know you can download...
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As the organic reach of our pages on Facebook, LinkedIn and other social networks dwindles down to near nothing, is it time to rethink our social posting strategy? Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or...
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Yesterday my husband and I had a blast — as we do every Super Bowl Sunday — watching the Puppy Bowl on Animal Planet. If you tuned in, you probably saw more than a few ads by the car manufacturer Subaru. Here’s why … and what Subaru’s marketing savvy can teach us about...
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News flash to my Gen X and Boomer peeps: Millennials aren't kids anymore. If they're not part of your target audience, one day they will be, and here's what you need to know about their social media habits in 2017. Listen Now: Can’t access the player? Subscribe on iTunes,...
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