
Ah, Sunday. My favorite day of the week. For just one day in seven, from morning to bedtime, I unplug from all things business: no computer, no work, no email, no social media, no giving in to “lemme just check this real quick” temptations. Just rest, relaxation, naps,...
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How personal are your personas? Here’s a trick I use with my clients to make sure our personas are as powerful as they can be — and that they inspire every piece of content we create: Yes, by choosing a photo for each persona, and by posting it within your line of sight...
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Dave Mastovich of the No B******t Marketing Podcast stops by to share his insights on how to segment our audiences. Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS feed Welcome to Episode...
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Have you heard about the latest update to Facebook Live? It’s a biggie: Yes, Facebook now lets you broadcast Facebook Live videos from your computer’s webcam! I’ve been waiting for this feature, as have many of my fellow “desk jockeys.” To learn more about it, check...
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Google's research busts some of the most deeply held myths about B2B marketing; here's what we content marketers can learn from their results. Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS...
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