
I had to read the email three times before it sank in. This marketing manager had contacted me several weeks earlier about our content marketing services, on the grounds that they just weren’t happy with the content their current provider was delivering. It wasn’t...
read More....

My latest obsession is the hilarious (though definitely NSFW) comedy of Kevin Hart … and who knew that he also had a lesson for all of us about our content marketing journey? Check out today’s Mojo video to find out what that is: Kevin Hart’s long journey to...
read More....

The new "2017 State of Email Report" offers some clues to what it takes to win with today's email subscribers. Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS feed Welcome to Episode 225 of...
read More....

You may have heard lately that Google tends to assign more “SEO mojo” to longer blog posts. But before you go trying to stuff every word in the dictionary into your next online publication, here’s what you need to know: Remember, Google’s mission is to direct...
read More....

A new report from the Content Marketing Institute gives some insight into the content marketing attitudes and practices of B2B enterprise organizations. Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to...
read More....