New Research on Millennials and Social Media in 2017 [Content Marketing Podcast 212]
News flash to my Gen X and Boomer peeps: Millennials aren’t kids anymore. If they’re not part of your target audience, one day they will be, and here’s what you need to know about their social media habits in 2017.
Welcome to Episode 212 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we talked about the latest phenomenon in the auto retail industry — Carvana — and why its sales model is a testimony to the power of content. (Need to get caught up?)
Today we’re looking at some of the latest research on Millennials and their changing social media habits in 2017 — and what it means for your own social media strategy.
Give today’s episode a listen to hear:
- What Joe Pulizzi had to say about The Content Marketing Coach
- See y’all at Content Marketing World 2017!
- Our latest News Feed segment:
- Facebook jumps on the ephemeral content bandwagon with Facebook Stories
- Livestream lets you stream live video to multiple destinations (learn more about the feature here)
- Content Hit of the Week: “Content Marketing Success: Why Answering Questions Sells” podcast episode by Michael Stelzner on Social Media Examiner
- Why it’s time for Gen Xes and Boomers to stop ignoring Millennials
- How Millennials’ use of Facebook, Instagram, Twitter, and Snapchat changed in 2016
- How we can expect their usage to change in 2017
- What the latest research means for your own social media strategy
- Tip of the Week: Is Facebook Live a viable option for B2B brands?
Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on Amazon!
- Find out how to connect and convert with content marketing.
- Learn to cut through the clutter with intelligent content that resonates with your specific target audience.
- Get the secrets for turning followers into customers … and customers into evangelists.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!
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