Monday Marketing Mojo: Demand Generation: Are you promoting those demand-gen assets?
“If you build it, they will come” … NOT!
True, our demand-generation assets can produce a treasure trove of new leads to add to our funnel, but we need to do more than just put them out there. Check out today’s Mojo to get the scoop:
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.
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