Monday Marketing Mojo: Delivering on the “why” behind the “what”

18
Jan 2016

When you’re creating content, it’s easy to get wrapped up in what you do and even how you do it … but remember, quality content marketing delivers on the “why”: why your audience should care, why this information makes their their lives better. Check out today’s Mojo for a handy trick to make sure your audience gets the “why” behind the “what”:

Want to learn more about content marketing? Download your free gift, 5 Things You Must Know About Content Marketing, at contentmarketingaudio.com.


NEW AUDIO!B2B Content Marketing: From the Blog to the Bottom Line!

Grab your copy of B2B Content Marketing: From the Blog to the Bottom Line!

 

DownloadNowRed

 

 

 

 

 


About the Author

Rachel Parker, Founder & CEO of Resonance Content MarketingA self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).

As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.

content_marketing_50 BizSugar KredFeatured Author on Business 2 Community

3 Comments

  1. […] it? Rachel Parker of Resonance Content Marketing shares some thoughts and a video on the subject here. And you can see further discussion over on […]

  2. […] it? Rachel Parker of Resonance Content Marketing shares some thoughts and a video on the subject here . And you can see further discussion over on […]

  3. […] it? Rachel Parker of Resonance Content Marketing shares some thoughts and a video on the subject here. And you can see further discussion over on […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Our Clients Are Saying

  • Professionalism and Sincere Desire to Help

    I just didn't seem to be able to find the time or the right words to explain what I offer and how my company helps people accomplish their goals. Rachel was able to ask me some questions, do some research and capture my voice while writing my website copy exactly as I needed it to be written.  Now, the copy on my website is much more professional than what I would have created and having this task handled by Rachel and Resonance freed up my time to complete other tasks I am better suited to...
  • Increased website traffic, New Lead Generation

    We were experiencing a lack of internal resources to consistently maintain the Ustream blog. So we turned to Resonance Content Marketing to write blog posts on current industry topics while maintaining a consistent tone with the brand. The result is increased website traffic, new lead generation from gated assets on blog, and better educated/qualified leads. And I now have more time to spend on marketing strategy with the confidence that the content we push out is extremely well written and...
  • Social Media Ranking Better Than Ever!

    We are so happy to have hired Resonance for our social media needs. We spend most of our time serving our clients and studying our field so we can provide the highest quality possible. We no longer worry about our social media, as we have total confidence in the wonderful work Rachel and her team have accomplished. Our social media is active, promoted, and is ranking better than ever! People often comment about what they see on our Facebook page. Resonance has added a creative, and...
  • Event Sold Out Two Years In A Row!

    Rachel worked with me on creating a content marketing calendar and content for the Big Social Media Summit (Big SMS) three years in a row. She is very organized and knows just the right amount of posts on social, email newsletters and content to send.  Her content marketing efforts helping us sell out our event three years in a row!  I am expecting the same for October 2014. Rachel was hired to write content for our email newsletter and content for our social platforms. In addition, she...
  • Added 5 figures to my business in less than 4 weeks

    Rachel took the overwhelm and stress out of writing content for my marketing campaign! When I approached Rachel, I was really concerned that I wouldn’t have the time to focus on writing copy for a lengthy marketing campaign that included sales pages, solo emails, newsletters and social media updates. Well, let’s just say I’m glad I hired Rachel because I couldn’t have done it without her support and expertise. I loved how she used my voice and words to craft content that helped me reach...
  • Increased our likes and interaction rates

    Working with Rachel was a delight. Not only does she communicate very well, but she provided valuable insight about our social media platforms and followers. We have much better engagement with our fans and followers, which increased our likes and interaction...
Free Tips
learn more...