Monday Marketing Mojo: How “the Back-Page Flip” can lead to B.A.S. (Bad Agency Syndrome)!
B.A.S. Bad Agency Syndrome. No, it’s not a horror movie, but for many marketers, it comes pretty darn close. The good news is that B.A.S. can be avoided, and all this month, I’ll be showing you how. Check out today’s Mojo to find out how doing “the Back-Page Flip” and making a decision based solely on price could lead you down a long and painful road:
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.
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