How to Write a Perfect Headline: Data-Backed Insights [Infographic]
“Mommy, where do great headlines come from?”
“Well, you see, sweetie, when a writer loves her content very much …”
When most of us set out to create the perfect headlines for our insanely good content, we’re about as bewildered as the toddler wondering where the heck her baby brother came from.
The quest for the perfect headline is as old as writing itself (tweet this), with content creators turning to everything from black magic to Red Bull to coax the ideal combination of words from our muses.
Fortunately, there’s a better way.
Online content has been around for quite a while now, and modern analytics programs let us see what works well and what doesn’t. Our good friends at HubSpot have crunched the numbers into a handy-dandy, easily grokkable infographic:
Your Turn: What’s your secret for creating the perfect headline?
Grab your copy of B2B Content Marketing: From the Blog to the Bottom Line!
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.
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