Help for Blogophobes Part 3: Finding the time

May 2011

linginIn Part 1 and Part 2 of our “Help for Blogophobes” series, we talked about a couple of easy-peasy blogging platforms, Posterous and Tumblr, where you can set up a blog in a snap and post your text, photos, and videos quickly and easily.


The word “quickly” brings me to our topic in
Part 3: finding the time to blog.

In survey after survey among business owners whose companies don’t blog, the number one reason is inevitably “I/we don’t have the time.”

Folks, I feel ya. As a one-woman shop over here at Resonance, I have to balance blogging with business development, invoicing, networking, client meetings, and … umm, there was something else … oh yeah, doing the work I get paid for.

Writing a blog post isn’t just a matter of spattering some words on a screen and clicking “Post.” It takes time—time to come up with good ideas, time to research, time to put it together in a way that makes sense to your audience.

Fortunately, I’ve picked up a couple of gems from my busy blogging lifestyle that can help you make the most of the time you do have:

  • Capture ideas when they strike. Ever notice how great blog post ideas love to pop into your head when you’re stuck in traffic, waiting in line at the grocery store, or sitting on hold with the help desk … then promptly fly away as soon as you sit down to write?Carry a small notebook (paper or electronic, like Evernote) that’s just for blogging ideas. Pull it out when an idea hits you, then download when you’re ready to write your next post.
  • Share the love. If there’s more than just you in your company, rotate blogging dutiesamong your staff so that all the responsibility doesn’t fall on one person. If you go this route, make sure you have a social media policy in place so everyone understands the do’s and don’ts of what to talk about and how to position your business.
  • Invite a guest. Don’t be shy about asking your favorite client or networking contact towrite a guest post for you. Most folks will be honored to be asked, their network will benefit, and you’ll get extra influence points for being the kind of shop that somebody else is willing to sit down and write for.
  • Vlog it! Some people can communicate an idea orally in a third of the time they could in writing (and do a better job of it). If you’re one of them, sit down in front of your webcam and start talking, then save the video file and post it up there. Just remember to include a brief written explanation as a courtesy to let your audience know what’s behind the “Play” button. (It’ll help your SEO, too.)
  • Split it up. If you’ve got a great-big topic that would take a couple thousand words to cover effectively, there’s no reason to dump it out all at once. Break it up into bite-sized pieces and post an episode every time (or every other time) you post.
  • Know that it gets easier. Like so many things in life, blogging can take up a whopping lot of your time when you first get started … and eventually, you’ll ease into a groove and the time commitment gradually shrinks. Promise.

So, how do you cope with the time demands of being a blogger? Leave a note in the comments—we’d love to hear from you!

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