Healthcare Content Marketing Spotlight: Patient Stories [Content Marketing Podcast 180]
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Welcome to Episode 180 of the Content Marketing Podcast!
[upload healthcare-content-marketing-patient-stories.jpg] If you joined us for last week’s podcast, you’ll recall we continued our month-long focus on healthcare by putting a spotlight on a vital piece of healthcare content, the patient guide. (Need to get caught up?)
Today we turn the spotlight on another important element in any healthcare organization’s content marketing strategy: patient stories.
Give today’s episode a listen to hear:
- New theme music, inspired by one of my favorite 90s TV show themes
- Our latest News Feed segment:
- What Microsoft’s acquisition of LinkedIn means for marketers
- Twitter introduces Live button to mobile apps
- Content Hit of the Week: “How To Write Headlines That Drive Traffic, Shares, And Search Results,” by Nathan Ellering on the CoSchedule blog
- The three biggest missteps healthcare organizations make when it comes to their patient stories
- Getting past the regulatory and patient privacy hurdles
- Our seven-step process for creating patient stories that resonate
- Tip of the Week: How to keep your patient stories working for you long after they’re published
Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!

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About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.
Hi Rachel:
I’m still getting used to your new music and bumpers. I don’t know, maybe I had you pegged as this Texan girl who grew up during the 70‘s – 80’s and was all into the “disco” thing. We do tend to create a mental picture of people by the type of music that they use in their podcasts, you know.
Now I have to redraw that picture as that of a hard rocker. Hmmm.
I wanted to comment on something that you mentioned in this morning’s podcasts about YouTube entering the “live video” craze. I also discussed that today on my podcast “Hablando De Tecnología” and I’m not entirely sure that it will bring anything positive to the world of communications.
Do you remember when America Online came out and we would all run to our computers when we heard those three magic words: “you’ve got mail”? Well, we don’t do that anymore, do we? In fact, most of us receive a daily deluge of messages that we can hardly go through at all.
The same thing happened with banners, popups, slide in banners, email marketing and all the other “tricks” that communications and marketing people have come up with to try to grab their share of the “attention pie”. People responded with spam filters, popup filters and ad blockers.
Well, the same thing is happening with video. Especially with live video! Anybody with a face is going to try to appear in every conceivable corner of the Internet. And in the end we are going to end up with so much clutter that it will all become ineffective.
The reason why YouTube is so great is because it’s the world’s second largest search engine. You can look for any conceivable subject (except porno) and you are sure to find something on YouTube. That’s because every YouTube creator (that knows what he/she is doing) adds an SEO friendly title, a well crafted description, tags (which amount to key words), subtitles in at least English and Spanish and a whole host of other tricks.
Oh, and by the way, Facebook doesn’t offer any of this. So you can’t look up a certain video, about a certain subject, on Facebook. Furthermore, video on Facebook —and on Twitter— follows a “timeline” metaphore. Hence, it has a very short life span.
The way I figure it, live video won’t have any of the benefits that present day YouTube offers. Why? Because it can’t. Anyone with a face will simply press record and off it will go. So how is it going to “claim its spot” within YouTube’s present “title, description,tag” metaphore?
You know how they say that too much of a good thing can actually be bad for you? Well, that’s what I think is going to happen with live video.
Keep up the great work.
Best regards from sunny Puerto Rico,
Orlando Mergal