Happy New Year! A Few Thoughts on 2013

Happy, happy New Year, everybody!

As we kick off a brand-new year full of possibilities, we’ve got a few thoughts on what might lie ahead over the next 12 months: 

RfSFfWhile I’m not calling them “predictions,” there are a few developments that I could see having a big impact on the online marketing world in 2013:

  1. A shift in focus away from SEO and towards content development. In other words, online marketers will get tired of the cat-and-mouse game with Google (Penguin, anyone?) and start giving the search giant what it’s wanted all along: quality content that human beings actually want to read (or watch or listen to).
  2. Continued momentum for content curation. The amount of content created on the Web every single day is simply staggering. We need the individuals who step forward to explore the Web, haul in the best of the best content, and give us easy access to it in an easily digestible format.
  3. Big changes in the social media world. Yes, 2013 will be the year that Facebook loses its perch atop Mount Social Media. Since the company went public, there have just been too many changes that have ticked off too many people, especially businesses. So who will fill the void? Only time will tell …

So those are a few things I think see on the horizon for us marketers in 2013. What do you think … and what’s going on with your business in the new year? Let us know in the comments—we’d love to hear from you!

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 About the Author

Rachel has answerA self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).

As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.

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See you again next week!

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