Happy National Yoga Month! 5 Content Marketing Insights From the Yoga Mat

09
Sep 2014

September is National Yoga Month, the one month out of the year dedicated toHappy National Yoga Month! 5 Content Marketing Insights From the Yoga Mat spreading the word about the health benefits of a regular yoga practice.

I’ve been practicing yoga in one form or another for over 15 years, and I’ll never forget the conversation that took place when I returned from my first class:

Mike: “Hey babe, how was yoga?”

Me (after flipping through my internal thesaurus to find the optimal word for reflecting my blissed-out state): “Groovy-y-y-y-y-y …”

The beautiful thing about a practice like yoga is how it influences your perspective on so many other things … including your content marketing program. It amazes me how often those principles I learned on the yoga mat come to mind when I find myself struggling with some aspect of this odd creature we call content.

So wherever you happen to be in your content marketing journey, I’ve got five insights to help your program reach new levels of strength and flexibility:

1. “Yoga” means “unity.”

The word “yoga” stems from the Sanskrit word yuj, which means “to unite or to join.” This refers to the unity of mind, body, and breath to which we all aspire in any yoga practice.

Content Marketing Takeaway: Your content marketing program encompasses an assortment of moving parts — blog, email, social media, webinars, podcasts, the list goes on. To generate the best possible results, it has to all work together like a well-oiled machine, each element playing its own unique role in building relationships that lead to revenue. If silos have begun to emerge, or if you find yourself obsessing over one aspect and neglecting another, think about ways that you can restore that unity.

2. There’s a time for flow and a time for stillness.

When looking for an image to go with this post, I searched for the word “yoga” and found dozens of depictions of cross-legged yoginis, eyes closed in deep meditation.

Sure, stillness is a key element in any yoga practice, but so is movement. If you don’t believe me, ask your local studio if they offer a vinyasa class and check it out. Bring a towel.

Content Marketing Takeaway: It’s quite easy to get wrapped up in the “create, create, create” aspect of our jobs as content marketers. But we all need to make time to sit back, look at our bodies of work as a whole, and reflect: “What’s missing?” “Are we falling into a rut?” “Are we neglecting something?” “Is it time to try something new?” Your program, your team, and your audience will benefit … and so will you.

3. Balance is more difficult — and more beneficial — than you may think.

I love me a good balance pose … for about the first 15 seconds. It’s quite amazing how much focus it takes to do something as simple as stand on one foot — and how many muscles have to work like crazy to make that happen. As one teacher liked to remind me, “Balance is a verb.” You appear to be just standing there holding this pose, but internally, you’re getting an awesome workout.

Content Marketing Takeaway: How balanced is your content marketing program? Are you balancing your voice with those of others on your team? Are you balancing your use of different formats (text, video, audio, visual)? By balancing (it’s a verb, remember) these various aspects, you’ll create a richer user experience that will keep your audience coming back … and keep your team on their toes.

4. Your practice is your practice, no one else’s.

You can always spot the newbie in any yoga class: it’s the girl or guy whose head is constantly popping up to see what everybody else is doing. As we learn more and listen (hopefully) to our teachers, we learn to find our own groove, and knowing when to push and when to back off becomes instinctive.

Content Marketing Takeaway: By all means, stay current with best practices and continue to learn from the thought leaders in your business … but always keep in mind that content marketing is not a cookie-cutter practice. You have to find what works for you, your team, and your audience — then rock it!

5. Wherever you are in your journey, a good teacher can make all the difference.

I do a fair amount of practicing on my own, but it’s always great to have time with a live yoga teacher who can offer suggestions, show me different perspectives, and help correct my form. There’s always something new to learn, and a good teacher can show you how to discover your next level.

Content Marketing Takeaway: Even if your team is rocking and rolling this content marketing team, bringing in an outside expert can help you see possibilities you didn’t know were there. Consider engaging a consultant or getting some content marketing coaching, especially if you have newer members on your team or if you’re dealing with some branding or organizational changes.

OK, your turn. Have you applied any of the principles of yoga — or any physical discipline — to your mission as a content marketer? Tell us about it in the Comments — we’d love to hear from you!

Sign up for the Resonance Marketing Tip of the Week EmailGet Marketing Tips Delivered to Your Inbox

EachFriday, we deliver a simple but impactful tip to boost your marketing mojo.

About the Author

Rachel has answerA self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).

As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or
business.

content_marketing_50 BizSugar KredFeatured Author on Business 2 Community

 

Our Clients Are Saying

  • Professionalism and Sincere Desire to Help

    I just didn’t seem to be able to find the time or the right words to explain what I offer and how my company helps people accomplish their goals. Rachel was able to ask me some questions, do some research and capture my voice while writing my website copy exactly as I needed it to be written.  Now, the copy on my website is much more professional than what I would have created and having this task handled by Rachel and Resonance freed up my time to complete other tasks I am better suited to do.

    It was a joy to work with Rachel. Her professionalism and sincere desire to help was apparent from the first communication until the final delivery. I will definitely use Resonance again and highly recommend their services.

  • Added 5 figures to my business in less than 4 weeks

    Rachel took the overwhelm and stress out of writing content for my marketing campaign! When I approached Rachel, I was really concerned that I wouldn’t have the time to focus on writing copy for a lengthy marketing campaign that included sales pages, solo emails, newsletters and social media updates. Well, let’s just say I’m glad I hired Rachel because I couldn’t have done it without her support and expertise. I loved how she used my voice and words to craft content that helped me reach and attract my ideal client. As a result of working with Rachel, I added 5 figures to my business in less than 4 weeks, hundreds of new social media followers and exceeded my sales and list building goals! You know your marketing copy is working when you hear someone say, “I see you everywhere”. Thank you Rachel for helping me not only get seen by my ideal clients but get paid!

  • Increased website traffic, New Lead Generation

    We were experiencing a lack of internal resources to consistently maintain the Ustream blog. So we turned to Resonance Content Marketing to write blog posts on current industry topics while maintaining a consistent tone with the brand. The result is increased website traffic, new lead generation from gated assets on blog, and better educated/qualified leads. And I now have more time to spend on marketing strategy with the confidence that the content we push out is extremely well written and engaging.

    Rachel is an amazing writer and has really managed to create engaging and relevant blog material on topics that aren’t always super interesting. On many occasions, she has been able to quickly turn around one-off requests and the results are always top-notch. She has also helped guide our content strategy based on her expertise in content marketing, which has been a huge asset to our team.

  • Produced ROI Result

    Form.io needed someone who could grasp the complexities of our product, capture the subtlety of our differentiating value propositions, and convey them in the right voice for an exacting customer audience…. Resonance delivered, by crafting a multi-faceted online content marketing strategy that drove traffic and conversion, producing the ROI result we were looking for….

  • Social Media Ranking Better Than Ever!

    We are so happy to have hired Resonance for our social media needs. We spend most of our time serving our clients and studying our field so we can provide the highest quality possible. We no longer worry about our social media, as we have total confidence in the wonderful work Rachel and her team have accomplished.

    Our social media is active, promoted, and is ranking better than ever! People often comment about what they see on our Facebook page. Resonance has added a creative, and artistic twist to our social media that is appealing and captivating to our audience. This has allowed me more time to work with my team and clients, so I can focus on service towards the people that help our business grow.

    I know there will be wonderful content on Facebook, and that Rachel will answer to posts, comments and questions as soon as a comment arrives. I am often impressed at how quickly she responds! Thank you Resonance! I highly endorse Resonance and encourage companies who need social media strategies to work with Resonance! You won’t regret it! 

  • Increased our likes and interaction rates

    Working with Rachel was a delight. Not only does she communicate very well, but she provided valuable insight about our social media platforms and followers. We have much better engagement with our fans and followers, which increased our likes and interaction rates.

     

  • Event Sold Out Two Years In A Row!

    Rachel worked with me on creating a content marketing calendar and content for the Big Social Media Summit (Big SMS) three years in a row. She is very organized and knows just the right amount of posts on social, email newsletters and content to send.  Her content marketing efforts helping us sell out our event three years in a row!  I am expecting the same for October 2014.

    Rachel was hired to write content for our email newsletter and content for our social platforms. In addition, she had a budget to do advertising on social media. She participated in the event live and after the fact to assure buzz was created before, during and after the event. As a result, our event sold out.

    When I work with Rachel, I have total peace of mind.  I know that she is on target, on time, reliable and delivers over and above the results I expect.

    I trust Rachel totally with her ideas on strategy, marketing and the content used to not only promote our events, but also post on my behalf on social networks. I have been doing social media for 8 years, and I hire Resonance to post on some of my social sites as it saves me time, and keeps my social sites relevant and current. They always post great, engaging content that gets my social properties likes, comments and shares.

     

  • One of the best “vendor” relationships I’ve ever had.

    My company had little or no time to spend on social media. Our needs were to ensure a steady stream of posts across three platforms (Facebook, LinkedIn and Twitter) by harvesting and re-purposing content from our own site and news streams. So I contacted Rachel Parker of Resonance Content Marketing.

    The result was two-fold. Not only did our ranks of followers grew steadily, the steady drip, drip, drip of content helped us train our personnel and direct their own individual social media efforts.

    Rachel and her team are extremely organized and open to discussion and new ideas. They deliver a rapid response to new opportunities — and an overall feeling of being on the same team. One of the best “vendor” relationships I’ve ever had.

Free Tips
learn more...