Is Good Writing Making a Comeback? [Content Marketing Podcast 218]
Why good writing is more important to content marketing than ever before, and seven characteristics of well-written content that can help us raise the bar.
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Welcome to Episode 218 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we turned our attention to “the big ‘A'” — authority — and shared seven ways you can boost your own. (Need to get caught up?)
Today we’re looking at the renewed interest in good writing among brand publishers … and what “good writing” really looks like.
Give today’s episode a listen to hear:
- Attending the Social Media for Health Care Marketing Conference in DC this month? I’ll be speaking there on Monday — let’s connect!
- How to grab your copy of our complimentary e-book “Ninja Secrets of B2B Blogging“
- Our latest News Feed segment:
- What the hell happened to Quora?
- Facebook rolls out Messenger Day (which looks a who-o-o-ole lot like Snapchat)
- Content Hit of the Week: “LinkedIn Publishing Trends Every Marketer Must Know” by Susan Moeller on the Content Marketing Institute blog
- Four reasons why we’re seeing a renewed interest in good writing across the content marketing universe
- Seven characteristics of good writing that can help you raise the bar for your team
- Tip of the Week: The one resource that belongs on every writer’s bookshelf
Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on Amazon!
- Find out how to connect and convert with content marketing.
- Learn to cut through the clutter with intelligent content that resonates with your specific target audience.
- Get the secrets for turning followers into customers … and customers into evangelists.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!
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