Is Good Writing Making a Comeback? [Content Marketing Podcast 218]
Why good writing is more important to content marketing than ever before, and seven characteristics of well-written content that can help us raise the bar.
Welcome to Episode 218 of the Content Marketing Podcast!
Today we’re looking at the renewed interest in good writing among brand publishers … and what “good writing” really looks like.
Give today’s episode a listen to hear:
- Attending the Social Media for Health Care Marketing Conference in DC this month? I’ll be speaking there on Monday — let’s connect!
- How to grab your copy of our complimentary e-book “Ninja Secrets of B2B Blogging“
- Our latest News Feed segment:
- What the hell happened to Quora?
- Facebook rolls out Messenger Day (which looks a who-o-o-ole lot like Snapchat)
- Content Hit of the Week: “LinkedIn Publishing Trends Every Marketer Must Know” by Susan Moeller on the Content Marketing Institute blog
- Four reasons why we’re seeing a renewed interest in good writing across the content marketing universe
- Seven characteristics of good writing that can help you raise the bar for your team
- Tip of the Week: The one resource that belongs on every writer’s bookshelf
Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on Amazon!
- Find out how to connect and convert with content marketing.
- Learn to cut through the clutter with intelligent content that resonates with your specific target audience.
- Get the secrets for turning followers into customers … and customers into evangelists.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!
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