Giving Your Content Heart with Employee Storytelling [Content Marketing Podcast 198]
How to add some heart to your content marketing with real employee stories from across your organization.
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Welcome to Episode 198 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we shared the best-kept secret for amplifying your brand’s content. (Need to get caught up?)
Today we’re talking about employee stories — why they’re vital to your content marketing strategy and how to find them create them, and publish them in a way that builds personal connections.
Give today’s episode a listen to hear:
- Shout-out to my new Twitter friend, mbohanes
- Our latest News Feed segment:
- Facebook adds new Recommendations function, ramps up Events, and adds new call-to-action buttons
- Pinterest unveils Pin Collective (click here to learn more)
- LinkedIn updates Skills and Endorsement features
- Content Hit of the Week: “Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture,” another Whiteboard Friday video by Rand Fishkin over at Moz
- Why employee stories are key to building personal connections with the people in your audience — especially if you’re in a “boring” industry
- The four elements that need to be in place for employee stories to become a solid contributor to your content marketing
- The one step that far too many brands overlook when it comes to employee storytelling
- Tip of the Week: How to give internal teams a vested interest in your content marketing
Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on Amazon!
- Find out how to connect and convert with content marketing.
- Learn to cut through the clutter with intelligent content that resonates with your specific target audience.
- Get the secrets for turning followers into customers … and customers into evangelists.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!
[…] If you joined us for last week’s podcast, you’ll recall we discussed how to give your content heart with employee storytelling. (Need to get caught up?) […]