FTQ: How Do I Get Buy-In From Our SMEs?
Every content marketing program needs support from subject matter experts (SMEs) … but how do you get them to buy in?
In today’s Frequently Tweeted Question (FTQ), we’ve got 3 proven strategies to help you build solid, successful relationships with SMEs across your organization.
Got a question you’d like us to answer in an upcoming FTQ? Leave a note in the Comments, or tweet me at @resonancecont!
Join me for our next VIP Webinar, How to Work with Subject Matter Experts (SMEs), on Wednesday, May 27!
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.
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