How to Finish Strong in 2017, Part 3 [Marketing Mojo Video]
Continuing our series on finishing strong in 2017 (check out Part 1 here and Part 2 here), let’s look at the third step: analyzing changes in your industry or your company over the last six months:
Has your industry seen a major shift since you kicked off your 2017 content marketing strategy back in January — one that affects your target audience or how you approach your content? How about within your organization? Has new leadership come on board? Do you have new product lines? Have you changed your messaging? As we roll into the second half of 2017, now’s the time to incorporate those changes into your strategy as you head for the finish line.
To learn more about content marketing strategies to help you finish strong in 2017, grab a copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN. To learn more about the book and to download a free chapter, visit contentmarketingcoachbook.com!
Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on Amazon!
- Find out how to connect and convert with content marketing.
- Learn to cut through the clutter with intelligent content that resonates with your specific target audience.
- Get the secrets for turning followers into customers … and customers into evangelists.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!
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