Podcast Episode 083: Finding Your Voice as a Blogger
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Welcome to Episode 83 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we tackled the #1 question I hear from would-be business bloggers: “What the heck should I blog about?” (Need to get caught up?)
On today’s episode, we’re talking about why defining and embracing your own unique voice is the key to blogging success … and how to figure out exactly what that voice is.
Give today’s episode a listen to hear:
- Our latest “News Feed” segment:
o Separating fact from fiction around Facebook moving all mobile messaging to its Messenger app (for a more in-depth look, check out Mashable’s blog post on the issue)
o Content Marketing Rules: What to Ditch and What to Keep, guest post by Sarah Parker on Jeff Bullas’ blog
- Why we’re even talking about finding your voice — isn’t the content itself enough?
- How blogging has evolved since its early days … and one thing that has stayed the same
- 4 steps to help you start defining your own unique voice as a blogger
- Tip of the Week: Why evergreen content is so important to your blog
Please remember that this podcast is about you — your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
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About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker
has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.
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