Demand Generation: Why unexamined demand-gen is not worth doing [MondayMarketing Mojo]
Henry David Thoreau once wrote “The unexamined life is not worth living.” Guess what? The same goes for our demand-generation strategies. Check out today’s Mojo to find out why we need to be watching the analytics at each level of our demand-gen funnels — and at every transition in between:
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.
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