Cool Tool: Stackerdecks for Content Curation
And while people seemed to like the series, it had two distinct disadvantages:
- It was a pain to put together, with lots of copy-pasting of titles and links.
- It was boring — just a series of links with no visual or interactive element.
So I quit the weekly curation piece … until I discovered Stackerdecks.
Well, in the interest of full disclosure, the folks at Stackerdecks discovered me, offering me a free subscription to check it out and provide feedback to help them make it ready for launch.
Fast-forward to August 2015 and the weekly curation roundup is back on the blog, thanks to Stackerdecks.
Let me back up and emphasize that content curation is still plays a key role in your content marketing program — more now than ever before. With the amount of content created every day now being measured in exabytes (that’s billions of gigabytes), people need someone to help them find the good stuff. As a content curator, you can be just the hero they need.
Simply put, a Stackerdeck is a collection of curated links, presented in a visually interesting, interactive format. Sort of a mini-magazine, with you as the editor-in-chief.
Here’s what I love about this simple but powerful content curation tool:
- It makes content gathering easy. Thanks to the Chrome extension, whenever I find a piece of content I want to curate, I click a button in my browser bar and boom: I can add the link to an existing deck or create a new one.
- It shows and tells. Stackerdecks lets you select an image to attach to every piece you curate — either a screenshot or an image on the page — to enhance the magazine-like feel.
- It lets you brand your decks. Stackerdecks allows you to use one of their standard cover images or upload your own. By creating a cover image for every deck, I’m able to brand each one with my colors and my photo.
- Decks are easy to compile and publish. Once you’ve selected your sharable links, you can write custom intros and descriptions, rearrange them, and publish your deck — then embed the whole thing in a blog post or on a Web page.
So if you’re looking to add content curation to your content marketing strategy, I highly recommend giving Stackerdecks a try. To learn more, visit stackerdecks.com.
Join me on August 27 for our next VIP webinar, Ninja Secrets of B2B Blogging!
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.
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