Cool Tool for Content Marketers: Pocket
Not your casual glance-at-the-front-page-of-USA-Today informed. I’m talking seriously, deeply informed.Our audiences look to us for the latest happenings, trends, and game-changing advice, so we need to keep ourselves in the loop of all that is new, hot, and buzzworthy in our industries.
Of course, staying informed via the Web can be tricky, especially if you take in your content on multiple devices. Let’s say you dig up a juicy article while surfing the Web at your desk. You’re just about to settle in for a good read when—d’oh!—time to head out for a meeting.
And of course, when you arrive for said meeting, the client is running late and will see you in about 15 minutes. If only you could make good use of your waiting time by reading that article …
And that’s where Pocket comes in. This free app lets you create a cloud-based file folder that holds any Web-based articles, videos, and images you choose to store for later enjoyment. Unlike some other bookmarking tools, Pocket integrates seamlessly across iPhone, iPad, and Android devices.
With Pocket, you can stash content on your smartphone, start reading it on your tablet, and finish it up on your desktop or laptop computer. Once you’re done with it, just tap the “Read” button and it goes away. Easy, right?
Give Pocket a try and let us know how you like it in the Comments—we’d love to hear from you!
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About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.
See you again next week!
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