Cool Tool: B2B Content Engine
And as much as I enjoy my role as Chief Content Officer of Resonance, I still have clients to keep happy. So any time a tool comes across my desk that can help me be more efficient while still delivering quality content, I’m all over it.
Which is why when the folks at B2B Content Engine reached out to me to be a beta tester for their new product, I was more than happy to volunteer. And after many months of tweaking to get it ju-u-u-ust right, the tool launched for public beta a couple of weeks ago.
What I love about B2B Content Engine is that it combines content sourcing and content sharing in one easy-to-use tool. Like many content marketers, I rounded up my shareable content through tools like Feedly, then clicked over to HootSuite to get those posts scheduled, with lots of clicking back and forth to get everything copied and pasted.
With B2B Content Engine, I just set up RSS feeds from my own blog and my favorite content sources, plus the social accounts I want to post to, then head to the drag-and-drop dashboard to find and share great content:
And there’s more: with B2B Content Engine you can
- Store calls-to-action to drive traffic to your site and landing pages
- Use the bookmarklet to save shareable content as you come across it
- Link to your WordPress blog to easily create compilation posts
If you’d like to know more about B2B Content Engine, check out the Content Marketing Podcast on Thursday, July 24, when I’ll be interviewing co-founder and Vice President Andy Detweiler.
In the meantime, head on over to their website to check it out, and let me know what you think!
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About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please). As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or
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