Content Marketing Podcast 158: What a Catholic Nun Knows About Storytelling … and a Marketing “Guru” Doesn’t
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Welcome to Episode 158 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall that we took a look at the one thing we all must focus on in 2016 — quality — and why this is the year to raise the bar for our own content marketing. (Need to get caught up?)
This week, I’m sharing a tale of two speakers: a Catholic nun and a marketing guru, only one of whom knows something about telling a good story.
Give today’s episode a listen to hear:
- Our latest News Feed segment:
- Periscope begins broadcasting live in Twitter news feeds
- Twitter opens FlightSchool to the public
- Content Hit of the Week: “Content Marketing Tips for B2B Organizations,” a Whiteboard Friday from Rand Fishkin over at Moz
- How Sister Lisa turned an appeal for mission support into a captivating storytelling event
- How a marketing guru botched his presentation — badly — with a rookie mistake
- What we can all learn from the differences between these two storytellers
- Tip of the Week: How to make your stories come alive by setting the scene for your audience
Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
quality — and why this is the year to raise the bar for our own content marketing.
Give today’s episode a listen to hear:
- Our latest News Feed segment:
- FTC issues statement on “native” advertising and deceptively formatted advertisements
- Content Hit of the Week: “How to Consistently Create Remarkable Content” by Kelton Reid on Copyblogger
- Chris Brogan’s prediction about what will happen to junk content in 2016
- Why content marketing is arriving at the same tipping point that social media reached a few years ago
- Where to start: Decide what quality content is for your brand and your audience (check out my latest blog post to learn more)
- Tip of the Week: How to use existing posts as foundations for longer, more in-depth content pieces
Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
Grab your copy of B2B Content Marketing: From the Blog to the Bottom Line!
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.
[…] you joined us for last week’s podcast, you’ll recall that we shared a tale of two speakers: a Catholic nun and a marketing guru, only […]