Content Marketing Podcast 141: Grow Your Audience Through Downloadable Resources
Listen Now:
Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed
Welcome to Episode 141 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we addressed the question “What’s your website content saying behind your back?” (Need to get caught up?)
Today we’re turning our attention to another aspect of your website — specifically, why it’s important to offer lead-generating downloadable resources.
Give today’s episode a listen to hear:
- Our latest News Feed segment:
- Periscope introduces Web Profiles
- Is a Facebook “Dislike” button in the works?
- Content Hit of the Week: “9 Free Tools to Co-Create Content” by Ann Smarty on the Content Marketing Institute website
- The answer I always give to the question “How can I grow my audience?”
- The many different types of lead-generating downloadable resources, including e-books, white papers, presentations, audio content, and more
- Tips on publishing and sharing those resources to start generating leads
- Tip of the Week: How to fit long-form content projects into your team’s busy schedule
Please remember that this podcast is about you — your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
Grab your copy of B2B Content Marketing: From the Blog to the Bottom Line!
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.
[…] you joined us for last week’s podcast, you’ll recall we talked about how to grow your audience through lead-generating downloadable […]
[…] Content Marketing Podcast 141: Grow Your Audience Through Downloadable Resources […]