Content Marketing Lessons from Fiction Writers with Erik Deckers [Content Marketing Podcast 175]
Welcome to Episode 175 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we turned our attention to avoiding B.A.S. (Bad Agency Syndrome) with 5 warning signs to look out for in your content marketing agency. (Need to get caught up?)
Today we turn our attention to content writing with some best practices we can borrow from our friends the fiction writers, courtesy of today’s interview guest, Erik Deckers.
Give today’s episode a listen to hear:
- Our latest News Feed segment:
- Amazon sets out to challenge YouTube (learn more)
- Instagram rolls out simpler design along with a new logo
- Content Hit of the Week: “8 Ways to Build Credibility & Trust with Content Marketing,” a guest post by Joshua Nite on the TopRank Marketing blog
- Erik Deckers shares content creation strategies we can borrow from our brethren on the fiction side of the aisle
- Tip of the Week: Stories are not about data, or trends, or events — they’re about people.
Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.
Comments are closed.