What’s your red spoon?

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What’s your red spoon?


What's your red spoon?
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At last year’s Texas Conference for Women, I had the privilege of hearing the remarkable Ms. Tory Johnson, founder and CEO of Women for Hire and Good Morning America‘s Workplace Contributor.

One of Tory’s best-known pieces of advice is the concept of the red spoon. Have you ever walked into an ice cream parlor and been greeted not with a sales pitch, but with a friendly “Would you like to try a sample?” Out comes a tiny red spoon and suddenly any flavor in the shop is yours for the tasting.

Here’s the question: Have you ever slurped up a sample … and then turned around and walked out empty-handed? Probably not.

And that’s the concept. Instead of telling people why they should trust you with their business, we can show them by giving them a sample of what we have to offer.

So, what does this have to do with social media? Plenty.

Never has it been cheaper or easier to publish your own text, video, audio, or images—and that means more opportunity to share your expertise with current and potential customers.

Run a beauty salon? Start a YouTube channel and broadcast a weekly styling tip or product review that you also share on your Facebook page. Got a landscaping business? Start a regular Cinchcast with gardening tips and seasonal planting ideas, and link to it through Twitter. Working solo as a virtual assistant? Share your time-management expertise on your blog and tweet a “quick tip of the day” to your followers. The possibilities are limited only by your imagination.

And for heaven’s sake, don’t worry about giving away so much that customers won’t need you. If you’re there to help them with the little things they can do themselves, they’ll know exactly who to come to when they’re ready to hire an expert … or who to recommend when their friends need your product or service.

All because you gave them that little red spoon.


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