Jim Meskimen’s viral video and “social voice”

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Jim Meskimen’s viral video and “social voice”

 

The Web 2.0 has a new viral video sensation, courtesy of Los Angeles actor and impressionist Jim Meskimen.

Released less than two weeks ago, Mr. Meskimen’s celebrity sound-a-like marathon has garnered more than 300,000 views and 4,500 Likes on YouTube—not exactly Rebecca Black territory, but quite respectable nonetheless. If his mini-opus has yet to make it to your Facebook or Twitter feed, take a look:

Not only is this a brilliant piece of viral marketing for Mr. Meskimen’s one-man show; it also speaks volumes about the overwhelming power of a distinct, recognizable voice. Each of his impressions lasts only about two or three lines, yet that’s all it takes for us to know exactly who he’s channeling even without the on-screen prompts.

My question to you is: If someone were to do an “impression” of your brand in social media, what would that sound like?

Some of the most important work I do with clients is helping them define their social voice, the voice inherent in every blog post, every Facebook update, even every tweet that makes it uniquely yours.

What would (or does) your social voice sound like? Animated or subdued? Slow and measured or clipped and staccato? Straight-to-the-point or more easygoing?

If your own social voice could use a little refining, consider a few simple questions:

  • How would past and present customers describe the character of your company?
  • If you could select any celebrity spokesperson in the world to represent your business, who would it be?
  • Thinking about the brands you follow in the socialverse, which of their voices resonate with you … and what cues can you take from them?
  • How would a member of your staff respond if a friend asked “So what’s it like working there?”
  • Have some fun with the classic personality-type question “If you were a _____ (tree, animal, car, element, South Park character, etc.), what kind of _____ would you be?”

That should be plenty to get you started, but the possibilities are endless. The more thought you put into your social voice, the clearer it will become … and the more you’ll resonate with your audience.

Have you done any brainstorming or experimenting with your organization’s social voice? Tell us about it in the comments—we’d love to hear from you!

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