Podcast Episode 005: Content Marketing 101: Know Your Sources
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Welcome to Episode 5 of the Content Marketing Podcast!
If you joined us for last week's podcast, you'll recall we kicked off our "Content Marketing 101" series with a discussion on the importance of knowing your customers. Today we continue the series by talking about the rich sources of content you'll find right there in your own organization.
Give it a listen to learn:
- How I respond when clients insist "But I just don't have any content"
- 5 rich sources of content that are right under your nose
- How thinking like a journalist will help you keep those content ideas flowing
- Tip of the Week: Attaching a call to action to each piece of your content marketing
Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
Sure, the expertise you need to improve your business' content performance is "out there" ... but who has time to dig for it?
Here at Resonance, we're committed to your success in content marketing, so each Friday we deliver a simple but impactful tip to boost your engagement on Facebook, Twitter, LinkedIn, and other social networks. And you can implement it before lunchtime.
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About the Author
A self-described "marketing nerd," Rachel Parker, Owner and Chief Content Strategist of Resonance, works with businesses of all sizes to help them meet the challenge of connecting with today's hard-to-reach customer.
Rachel has made Resonance the "one stop shop" for companies looking to get more out of their content marketing efforts. She's also a sought-after speaker and has presented to many of Houston's major business and marketing organizations. Contact Rachel about speaking to your group or business.