Happy New Year! A Few Thoughts on 2013

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Happy New Year! A Few Thoughts on 2013

 

Happy, happy New Year, everybody!

As we kick off a brand-new year full of possibilities, we've got a few thoughts on what might lie ahead over the next 12 months:

Happy New Year!While I'm not calling them "predictions," there are a few developments that I could see having a big impact on the online marketing world in 2013:

  1. A shift in focus away from SEO and towards content development. In other words, online marketers will get tired of the cat-and-mouse game with Google (Penguin, anyone?) and start giving the search giant what it's wanted all along: quality content that human beings actually want to read (or watch or listen to).
  2. Continued momentum for content curation. The amount of content created on the Web every single day is simply staggering. We need the individuals who step forward to explore the Web, haul in the best of the best content, and give us easy access to it in an easily digestible format.
  3. Big changes in the social media world. Yes, 2013 will be the year that Facebook loses its perch atop Mount Social Media. Since the company went public, there have just been too many changes that have ticked off too many people, especially businesses. So who will fill the void? Only time will tell ...

So those are a few things I think see on the horizon for us marketers in 2013. What do you think ... and what's going on with your business in the new year? Let us know in the comments—we'd love to hear from you!


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Comments

Wow! Great content instead of SEO tricks! What a concept! Really great perspective, Rachel. So true. Thanks for the New Year predictions and thanks so much for being such an important part of the BizSugar community!
Posted @ Tuesday, January 01, 2013 12:40 PM by Heather Stone
good stuff Rach...hope u r wrong about FB! I own stock! (btw, my opin is LI charges to send messages (inmail) to strangers so FB is doing the same.)
Posted @ Tuesday, January 01, 2013 3:09 PM by sroth
Good point -- thanks, Shelley! I hadn't even thought about the LInkedIn InMail function. Let's hope FB marketers use this new function as responsibly as they do on LinkedIn!
Posted @ Wednesday, January 02, 2013 10:05 AM by Rachel Parker
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