Cool Tool: Scoop.it for Content Curation
If you've been following current trends in inbound marketing, chances are you've come across the term content curation fairly frequently.
While the idea of content curation is nothing new, the practice is gaining serious attention among marketers and thought leaders alike. The concept is simple: collect the very best content (articles, blog posts, videos, images) related to a particular subject and present it in an easily navigable format.
As the Web becomes ever more complicated and the demand for quality content increases, good content curators are reaping the rewards from their efforts.
Like all jobs, content curation requires the right tools, and there are many options available. I've tried several and always find myself coming back to Scoop.It. It's a free network (with premium paid options) that lets you build, organize, and share a customized library on any topic. Some of my favorite features:
- A "Scoop it" toolbar button lets you grab good content as soon as you find it
- Add your own comments to each item you curate
- Share your "scoops" to Facebook, Twitter, LinkedIn, Tumblr, and even your WordPress blog
Click on over and take Scoop.it for a test drive, then let me know what you think in the Comments—we'd love to hear from you!
Free Ebook: Top 10 Myths About Social Media for Business
Are you holding back from social media because of something "they" say?
In our free ebook, Top 10 Myths About Social Media for Business, we bust some of the most common misconceptions about social media as a marketing tool for small and medium-size businesses. Download your free copy today and get the scoop on the so-called "conventional wisdom" that could be standing between your business and social media success.
