Reason #9 Why Your Social Media Sucks: You're Posting Too Often

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Reason #9 Why Your Social Media Sucks: You're Posting Too Often

 

Welcome to our new series "Top 10 Reasons Why Your Social Media Sucks," where we point out many common mistakes that prevent businesses from reaching the full potential of their social media marketing. Stay tuned for more missteps, errors, faux-pas, and boo-boo's every Monday and Wednesday 'til the list runs out!

Are you posting too often?

The Problem

In a recent survey among Facebook users who have un-liked one or more Pages, the third-most popular reason cited was "Information was published too often."

No matter how much people like you (and that's "like" as in the emotion, not the Facebook activity), it's quite possible to overdo this social engagement thing.

So, as much as you're tempted to share your daily specials, your employee of the week, a funny video on YouTube, and a top-10-tips blog post all on the same day on every single network, you could be treading very dangerous waters.

The Solution

Of course the problem of over-posting isn't limited to Facebook—it's universal, although the Facebook audience is probably one of the most sensitive to it. The reason is that when people check their feeds, they want to hear voices from all across their network, not just yours over and over again.

So just to be on the safe side, I'd advise you to limit your Facebook posting to once a day and your Tweets to four or five times a day (though not all at once, please!). Believe me, that gives you plenty of opportunity to engage your audience, and your posts will actually have greater impact when you focus on quality over quantity.

Turnaround Tips

  • Remember that not everything has to be shared as it's happening.
  • Make sure that each post has a solid reason behind it and that it's firmly rooted in your audiences interests (See Reason #10: "It's All About Me"-ism).
  • Watch your auto-post settings. It's easy to forget, for example, that you set up Facebook to automatically feed into Twitter, and that could result in duplicate postings. I recommend avoiding auto-posting altogether, but if you must use it, do so with care.
  • As always, ask your audience for feedback on your posts, including their frequency.

So, what are your thoughts on the best ways to avoid over-posting on Facebook, Twitter, and other networks? Tell us in the comments—we'd love to hear from you!


Read earlier posts in the series:

 


Top 10 Myths About Social Media for Business

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Comments

Hi, I love the article. Can you tell me where i find the links to numbers 1 - 8 as I can't seem to find them anywhere?
Posted @ Monday, March 19, 2012 1:34 PM by Maureen Robson
Hi Maureen! Sorry for the confusion; we're posting this series "countdown-style," so numbers 1-8 (or rather, 8-1) will be posted in the coming weeks. Glad you liked the post!
Posted @ Tuesday, March 20, 2012 10:30 AM by Rachel Parker
Just got curious and followed this link from Small Business Trends -- I guess you're right that posting too often can be a major turnoff, especially if it's mostly self-promotional. What irks me most are those rogue links you see on twitter, and those who post it hoping to rouse your curiosity for you to click on that link. Thanks for sharing these tips ( and that catchy headline as well ).
Posted @ Wednesday, March 21, 2012 6:15 AM by Shaleen Shah
Haha! I could only laugh at this post because it's so true. Someone once told me a very good piece of advice: If you tweet one link and then another, and then another, people get lost around link #1. Yeah, frequency in social networks is definitely a huge deal - but if you're TOO frequent you're just annoying the heck out of people! Appreciated the post, Rachel!
Posted @ Wednesday, March 21, 2012 4:18 PM by Cheryl
Great post, I really dislike when people feed their tweets directly to their Facebook page. 
Reply | Edit
Posted @ Friday, March 23, 2012 11:28 AM by Niall Devitt
What? Posting too much? Is there such a thing? 
 
Yes there is! I work with a jewelry designer that posts link after link to his own stuff on his own Facebook page, yet doesn't understand why his fan base is decreasing. It's not all about you or me, it's about be interesting to the audience.
Posted @ Friday, March 23, 2012 4:21 PM by Rick
Niall, I couldn't agree more -- I think the auto-feed has killed more social media campaigns than any other culprit!
Posted @ Friday, March 23, 2012 6:45 PM by Rachel Parker
Thanks for your comment, Rick, and you're spot on regarding the reason for your designer friend's lack of success. Nobody goes to Facebook to hear a sales pitch! :-)
Posted @ Friday, March 23, 2012 6:47 PM by Rachel Parker
Why, when i share a post with all of my friends on Facebook timeline, can i not see it on their activity logs? If i share a post with only one friend, I can see it on their log, but not when I shared with all friends. 
Posted @ Thursday, May 31, 2012 1:58 PM by Ellen
Thanks for your comment, Ellen -- good question! Facebook uses a behind-the-scenes system called EdgeRank to determine which posts are most likely to appear in a particular feed. (Kind of like Google's algorithm for ranking search results.) It's a very complex system that I don't fully understand, but it probably has something to do with why your posts aren't showing up. Sorry I don't have a more definitive answer; if you'd like to know more about EdgeRank, there's a good explanation at http://www.internetmarketingninjas.com/blog/social-media/what-is-facebook-edgerank-and-why-should-i-care/. 
 
Thanks again for commenting!
Posted @ Monday, June 04, 2012 12:29 PM by Rachel Parker
My favorite social network right now iswww.formvote.com , haven't had these problems lol. Great article though.
Posted @ Wednesday, September 19, 2012 3:39 PM by Guy Graney
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Posted @ Friday, October 19, 2012 1:38 AM by FERRELL26Marcie
I am very pleased to know about the The Importance of social media history. I am looking forward for your next social deals post. Keep up the good work! This topic is the one that I have been looking into from last 3 days. 
Posted @ Tuesday, December 17, 2013 12:31 AM by kkesa
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