Anatomy of an Irresistible Blog Post
“Why is it that some blog posts generate a ton of traffic and social conversation, while others just sit there?”
A very good question, and one that bloggers have been posing since the dawn of the blogosphere. While there’s no single magic formula for an irresistible blog post, a good blogger knows that certain elements must be in place to bring his or her creation to life.
The Brain: SEO
Remember, your blog is a key asset in your search engine optimization (SEO) strategy, so make sure those all-important keywords are present and strategically placed in the title and the body copy.
There are quite a few handy plugins, like Yoast, that will evaluate your post as you write it and let you know of any SEO keyword gaps that need to be filled.
The Heart: A Personal Touch
If we’re all out there trying to be “capital-P professional” in every blog post, we’re all going to sound exactly the same. Each post is an opportunity to connect with your audience on a personal level, to show them a little piece of your own heart.
If you’ve seen author Simon Sinek’s TEDx talk, you’ll be familiar with his axiom “People don’t buy what you do — they buy why you do it.” Keep that in mind as you craft each blog post. Make sure that everything you publish carries with it a little bit of the “why” behind what you do.
The Arms: Embracing the Audience
All content has to start with the audience — their interests, their desires, the things that keep them up at night, the things that make them laugh, their hopes and dreams for the future.
Forget this fact and you’ll be one lonely blogger.
The Hands: Giving the Good Stuff
A generous blogger is a successful blogger — in more ways than one. Don’t give your readers the same tired old tips they can get anywhere else. Dig deep and share quality, value-based content that can make their jobs or their lives easier.
The Legs: Going the Distance
Sure, posting about current events is important, but make sure to balance those timely posts with “evergreen” content that represents you well no matter when a visitor is reading it.
The Feet: Standing Strong
Your values are an integral part of who you are, and sharing those values will help build a bond between you and your audience. Make sure they know what you hold dear, what you’re passionate about, what you’d be willing to stick your neck out for. They’ll respect you all the more for it.
What are your top elements for an irresistible blog post? Let us know in the comments — we’d love to hear from you!
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or
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