Is your agency creating your content in a “black box?” [Monday Marketing Mojo]
“Once we signed on the dotted line, they just went and did their thing. We never saw anything before it was published — and sometimes it just wasn’t good.” Oh, how many times have I heard that complaint from clients who came to Resonance after experiencing Bad Agency Syndrome (B.A.S.)? (Answer: a lot.) Check out today’s Mojo for a tip on how to avoid the dreaded “black box”:
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.
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