Is Account-Based Marketing (ABM) the Future of B2B? [Content Marketing Podcast 168]
Welcome to Episode 168 of the Content Marketing Podcast!
This week, we’re wrapping up our month-long focus on demand generation and talking about how account-based marketing (ABM) is changing the face of B2B marketing.
Give today’s episode a listen to hear:
- Our latest News Feed segment:
- What account-based marketing is … and why it isn’t all that new
- Three technologies that are bringing content marketers onto the ABM stage
- Five steps to getting started with ABM
- Tip of the Week: By all means, personalize your messages; just avoid “the creep factor”
Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.