April, 2012 | Blog | Resonance Content Marketing

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What Betty White Taught Me About Social Media

 
Betty White: TV legend, social media meme

One of my favorite social-media-fueled trends over the last year or so has been the resurrection of Betty White's career.

Twitter Roundup, Week of April 23

 
Twitter Roundup time!

As you probably know, we're pretty active tweeters here at Resonance, and each Friday I give a rundown of cool content I've shared on Twitter throughout the week.

Another Change to Facebook Pages

 
Facebook profile pic dimensions for Pages, before and after

Just when we were starting to get comfortable with the Timeline layout on our business Pages ... yep, there's already a change.

Resonance Evolving, Part 1

 
Big changes coming to Resonance!

If you've clicked over to our humble blog today looking for the simple, practical social media marketing advice that Resonance is known for, well ... we'll get back to that asap. Promise.

Twitter Roundup, Week of April 16

 
Twitter Roundup time!

As you probably know, we're pretty active tweeters here at Resonance, and each Friday I give a rundown of cool content I've shared on Twitter throughout the week.

Recap: Top 10 Reasons Why Your Social Media Sucks

 
"Why does my social media suck?"

So, we've wrapped up our latest blog post series, Top 10 Reasons Why Your Social Media Sucks. In case you missed any episodes, here's a rundown for you:

Reason #1 Why Your Social Media Sucks: No Images, No Video

 
In social media, the written word goes only so far
Welcome to our new series "Top 10 Reasons Why Your Social Media Sucks," where we point out many common mistakes that prevent businesses from reaching the full potential of their social media marketing. Stay tuned for more missteps, errors, faux-pas, and boo-boo's every Monday and Wednesday 'til the list runs out!

The Problem

Polonius: What do you read, my lord?
Hamlet: Words, words, words.
(Hamlet, Act II, Scene 2)

... which is all well and good, if you happen to be blogging in 1603.

Twitter Roundup, Week of 4/9/12

 
Twitter Roundup time!

As you probably know, we're pretty active tweeters here at Resonance, and each Friday I give a rundown of cool content I've shared on Twitter throughout the week.

Reason #2 Why Your Social Media Sucks: Abusing the Auto-Post

 
Stop social media auto-post abuse!
Welcome to our new series "Top 10 Reasons Why Your Social Media Sucks," where we point out many common mistakes that prevent businesses from reaching the full potential of their social media marketing. Stay tuned for more missteps, errors, faux-pas, and boo-boo's every Monday and Wednesday 'til the list runs out!

The Problem

There you were, sla-a-a-aving away in the daily social media grind. Post to the blog. Post to Facebook. Post to Twitter. Post to LinkedIn. And just when you had it all down, along come Google+, Pinterest, and goodness knows what all else.

Reason #3 Why Your Social Media Sucks: You're Not Engaging

 
In social media, not listening is not an option!
Welcome to our new series "Top 10 Reasons Why Your Social Media Sucks," where we point out many common mistakes that prevent businesses from reaching the full potential of their social media marketing. Stay tuned for more missteps, errors, faux-pas, and boo-boo's every Monday and Wednesday 'til the list runs out!

The Problem

Yes, yes, the socialverse is a place to create and share quality content that aligns with your audience's interests ... but if that's all you're doing, there's a good chance that your social media sucks.

Twitter Roundup, Week of 4/2/12

 
Happy Easter from the Twitter Bird!

As you probably know, we're pretty active tweeters here at Resonance, and each Friday I give a rundown of cool content I've shared on Twitter throughout the week.

Reason #4 Why Your Social Media Sucks: You're Being a Debbie Downer

 
Don't be a Debbie Downer!
Welcome to our new series "Top 10 Reasons Why Your Social Media Sucks," where we point out many common mistakes that prevent businesses from reaching the full potential of their social media marketing. Stay tuned for more missteps, errors, faux-pas, and boo-boo's every Monday and Wednesday 'til the list runs out!

The Problem

Sure, social media is a place to be yourself and converse with your audience. And Lord knows we all love to commiserate over common gripes: traffic, canceled appointments, botched coffee orders, taxes, you name it.

Reason #5 Why Your Social Media Sucks: Not Sharing the (Link) Love

 
Not sharing the (link) love
Welcome to our new series "Top 10 Reasons Why Your Social Media Sucks," where we point out many common mistakes that prevent businesses from reaching the full potential of their social media marketing. Stay tuned for more missteps, errors, faux-pas, and boo-boo's every Monday and Wednesday 'til the list runs out!

The Problem

Pull up your Facebook or Twitter feed and count how many posts include links to a Web page, blog post, YouTube video, or other piece of online content.

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