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In the next episode of the Content Marketing Podcast (scheduled to drop on Thursday), I talk about the need to know your audience before you spend one minute—or one penny—on your content strategy.

As you probably know, we're pretty active tweeters here at Resonance, and each week I give a rundown of cool content I've shared on Twitter over the past seven days.

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Yesterday I had the pleasure of sitting down with my friend Kate Frank of Kate Writes Right for an in-depth discussion of "the whats, the whys, and the hows" of content marketing for small businesses. Give it a listen here: 

I'll admit it: I'm Facefading.

Between the shoddy performance of my own non-promoted Page posts and the sudden appearance of posts from pages I've never heard of in my personal News Feed (thank you, Promoted Posts), I find myself spending less and less time on Facebook these days.

As you probably know, we're pretty active tweeters here at Resonance, and each week I give a rundown of cool content I've shared on Twitter over the past seven days.

Listen Now:

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"Today you are You, that is truer than true. There is no one alive who is Youer than You." - Dr. Seuss

Back in the old days—y'know, like, a year ago—life for us content wonks was pretty simple. We posted our own content on our own blogs, did our social media thing, and if we wanted to know how we were doing, well, we just checked our own site traffic and social analytics.

As you probably know, we're pretty active tweeters here at Resonance, and each week I give a rundown of cool content I've shared on Twitter over the past seven days.

Listen Now:

Can't access the player?

If you asked me on the spot to name my #1 favorite content marketer, I'd have to say it's Blendtec.

Happy, happy 2013, everybody! I hope you had a fantastic holiday and are ready to get started making this the best year ever!

Happy, happy New Year, everybody!

As we kick off a brand-new year full of possibilities, we've got a few thoughts on what might lie ahead over the next 12 months: