I often tell my clients that social media engagement is a marathon, not a sprint. It takes patience and perseverance to post quality content day after day, week after week, sometimes month after month before results begin to stack up.

When talking with small business owners, I often hear “Sure, social media’s great if you’re Zappos or Starbucks, but it would never work for my business. Why? Because what I sell just isn’t sexy.”

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