Category Archives: Blog

Podcast Episode 107: Using Content to Fuel Your B2B Sales Funnel

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 107 of the Content Marketing Podcast!  If you joined us for last week’s podcast, you’ll recall we had a wonderful conversation on … Continue reading

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10 Tweetable Tips for Better B2B Content Marketing

Not so long ago, content marketing was considered the domain of the B2C (business-to-consumer) world: fine for Starbucks, Nike, and Apple, but a total waste of time for those of us in the B2B (business-to-business) realm. Fast forward to 2015, … Continue reading

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Video Tip: Using Content to Educate Your B2B Customer

The B2B buying process is all about educating that prospective client. Are you using webinars, white papers, infographics, and other long-form content assets to educate your prospects every step of the way? To learn more about B2B content marketing, join … Continue reading

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Podcast Episode 106: Thoughts on Thought Leadership With Mitchell Levy

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 106 of the Content Marketing Podcast!  If you joined us for last week’s podcast, you’ll recall we shared 5 surprising facts about … Continue reading

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Green Bay Couldn’t Win With Field Goals, and Neither Can Content Marketers

Photo: blogs.seattletimes.com For us NFL football fans, Sunday’s NFC Championship Game between the Green Bay Packers and the Seattle Seahawks was one for the ages. In the first half of the game, the Pack scored 4 times for a total … Continue reading

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Video Tip: 3 Qualities of OUTSTANDING B2B Content Marketing

Want to take your B2B content marketing from “meh” to “magnificent?” We’ve got 3 tips to get you there: Be sure to join us at our next VIP webinar “B2B Content Marketing: From the Blog to the Bottom Line” on … Continue reading

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Podcast Episode 105: 5 Surprising Facts About B2B Content Marketing

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 105 of the Content Marketing Podcast!  If you joined us for last week’s podcast, you’ll recall we addressed the question of whether … Continue reading

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Crap Content Is Dead. Long Live Quality!

First, the good news: 2015 is the year content marketing will claim its rightful place in the marketing mainstream. So if you’ve been reading this blog and following my advice, you’re on the leading edge of a huge wave. Don’t … Continue reading

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Video Tip: Who Is Your B2B Target Audience … Really?

For B2B marketers, it’s so important to get that target audience right — check out today’s video tip to find out how. Join us on January 28 for our next VIP Webinar, B2B Content Marketing: From the Blog to the … Continue reading

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Podcast Episode 104: Does Content Marketing Really Matter for B2B Businesses?

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 104 of the Content Marketing Podcast!  If you joined us for last week’s podcast, you’ll recall we kicked off the new year … Continue reading

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