Category Archives: Blog

Podcast Episode 097: Storytelling 101: How NOT to Write a Customer Success Story

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 97 of the Content Marketing Podcast!  If you joined us for last week’s podcast, you’ll recall we talked about the one thing … Continue reading

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Storytelling 101: How One Story Built a Global Brand

If you still think that storytelling is just a “nice to have,” a luxury for blue-chip corporations who have resources to spare, you need to meet Rob Morris. In 2004, Morris, a long-time human rights advocate, established Justice for Children … Continue reading

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Happy Birthday to Me!

Yep, today’s my birthday! And that reminds me about one of my favorite tricks on LinkedIn that I can’t wait to share with you — check it out: Got questions on LinkedIn, birthdays, content marketing, or life in general? Hit … Continue reading

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Podcast Episode 096: Storytelling 101: I Need a Hero!

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 96 of the Content Marketing Podcast!  If you joined us for last week’s podcast, you’ll recall we kicked off our Storytelling 101 … Continue reading

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FTQ: What’s the Big Deal With Storytelling?

If you’re wondering why storytelling has become one of the biggest buzzwords in the content marketing world, check out our latest FTQ (Frequently Tweeted Question): What’s the Big Deal With Storytelling? from Resonance Content Marketing Got a question for an … Continue reading

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Video Tip: Why Storytelling? Part 1

Why should content marketers tell stories? Check out today’s tip for Answer #1 of 3 to this frequently asked question, and stay tuned for the others! Got a question about storytelling, content marketing, or life in general? Hit me up … Continue reading

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Podcast Episode 095:Storytelling 101: Why Storytelling … and Why Now?

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 95 of the Content Marketing Podcast!  If you joined us for last week’s Halloween-themed podcast, you’ll recall we talked about content-killing monsters … Continue reading

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Storytelling 101: Who Are You?

“Who are you?” said the Caterpillar. This was not an encouraging opening for a conversation. Alice replied, rather shyly, “I — I hardly know, sir, just at present — at least I know who I WAS when I got up … Continue reading

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Video Tip: Storytelling Isn’t Just for Campfires Anymore!

Ever wonder why storytelling has become such a huge buzzword in the marketing world? We’ve got your answer in today’s Video Tip of the Week: Got a question about storytelling, content marketing, or life in general? Hit me up at … Continue reading

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Happy Halloween 2014 from Resonance!

Happy Halloween 2014 from Resonance! from Rachel Parker on Vimeo.

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