"Today you are You, that is truer than true. There is no one alive who is Youer than You." - Dr. Seuss
Back in the old days—y'know, like, a year ago—life for us content wonks was pretty simple. We posted our own content on our own blogs, did our social media thing, and if we wanted to know how we were doing, well, we just checked our own site traffic and social analytics.