Yesterday I had the pleasure of sitting down with my friend Kate Frank of Kate Writes Right for an in-depth discussion of "the whats, the whys, and the hows" of content marketing for small businesses. Give it a listen here: 

The Problem

Polonius: What do you read, my lord?
Hamlet: Words, words, words.
(Hamlet, Act II, Scene 2)

... which is all well and good, if you happen to be blogging in 1603.