Welcome to our new series "Busted! Top 10 Myths About Social Media for Business," where we debunk many of the myths out there surrounding social media as an effective business tool. Inspired by many objections I've heard (and overheard) from real business owners, I developed this series to help you separate the fact from the fiction in this still-uncharted territory. Stay tuned for more mythbusting every Monday and Wednesday 'til the list runs out!
In our last post, we debunked Myth #3 about social media for business—"It only works for 'sexy' products"—by looking at some decidedly un-sexy products that nevertheless have become huge successes on Facebook, YouTube, Twitter, and other social sites. Now let's take a look at whether a successful SEO (search engine optimization) strategy precludes the need for a strong social media presence.