Back when Facebook launched cover photos for Pages (seems like ages ago, doesn't it?), Zuckerberg & Co. put in place several restrictions to prevent brands from using this space to create cheesy, sales-driven billboards.

Just when we were starting to get comfortable with the Timeline layout on our business Pages ... yep, there's already a change.

Today we wrap up our two-part series addressing the most popular question among my Social Media Tip of the Week subscribers: "How do I get more likes on my Facebook Page?"

When folks sign up for my Social Media Tip of the Week email, I ask them to share their biggest challenge when it comes to social media for their business.