8 Retweetable Keys to Killer Content
At a loss for how to create content that connects and converts?
Just remember the acronym RESONATE.
Great content touches on the interests, the needs, and the pain points of your audience. (Tweet this)
Draw your audience in by speaking their language and using a friendly tone. (Tweet this)
Keep your content right and tight: cut out any fluff and unnecessary details. (Tweet this)
Keep up with the current events that affect your target audience, and weave those observations into your content. (Tweet this)
Offer your audience a good story, well told, and they’ll never forget you. (Tweet this)
Make most of your content freely accessible through your blog and social media channels to amp up your SEO. (Tweet this)
Get a clear picture of who is in your target audience and focus all your content around that person’s needs and expectations. (Tweet this)
Ho-hum content generates ho-hum results; make your content buzz with colorful language and a lively, conversational tone. (Tweet this)
Got your own keys to killer content that you’d like to share? Post them in the comments—we’d love to hear from you!
Each Friday, we deliver a simple but impactful tip to boost your mojo on Facebook, Twitter, LinkedIn, Google+, and other social networks.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.
See you again next week!
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