7 Holiday Travel Tips for Content Marketers
With Christmas just a few days away, many of us will be hitting the road this week to spend time with friends and family. And while enjoying time with loved ones should be our #1 priority, we can also use some of our downtime preparing to rock content marketing next year. Before you pack up and head to the airport or the interstate, here are a few suggestions to help you make the most of your time away from home:
- Pack some good books. The holidays are a great time to catch up on your reading, so toss a couple of good options in your suitcase. My own reading stack includes SEO for Growth by John Jantsch and The Conversion Code by Chris Smith. And, of course, it’s a great time to read The Content Marketing Coach if you haven’t already!
- Load up your e-books. If your computer’s desktop looks anything like mine, you have dozens of downloaded but unread e-books just crying out for some attention. Load up two or three to Dropbox, Google Drive, or (for Mac users) iBooks so that you can enjoy them on your tablet or smartphone while you’re away.
- Queue up your podcasts. If you’re looking at long hours in the car, you’re looking at a terrific opportunity to get caught up on your podcast listening. (I’ll be getting current with Jon Buscall’s Online Marketing & Communications podcast and Todd Henry’s The Accidental Creative.)
- Sync up before you go. Keep in mind that you won’t always be able to rely on wi-fi or even a reliable signal, so get all your electronic media synched up to your devices before you head out the door.
- Bring writing materials. We’ve talked a lot about inputs to power up your holiday downtime, but don’t forget to take some quality time to for creative idea generation. Pack your journal and a few pens (I have at least one for each mood) and when you have some quiet time, sit and think about what you want to accomplish in the coming year. Then write, write, write — no editing, no second-guessing, no interruptions. Let those creative juices flow and see what happens!
- Broaden your scope. Take a break from reading and thinking about marketing to enjoy some outside-the-box experiences. Read a good novel. Watch a TED talk about a subject totally unrelated to your work. Take the family to a museum. You might be surprised at the inspirations you find.
- Know when to put it all away. Downtime is great for professional development, but we must also remember the reason for the season. Be conscious about setting everything else aside and enjoying time with friends and family. Catch up. Share your hopes and dreams for the coming year. And share stories. Lots of stories.
On behalf of all of us at Resonance Content Marketing, I wish you and your family a blessed holiday season!
Find out why Joe Pulizzi, Founder of the Content Marketing Institute, had this to say about The Content Marketing Coach: Everything You Need to Get in the Game … and WIN:
“A simple yet effective guide to an approach that most businesses get flat out wrong. Do yourself and your business a favor and take a deep dive into this book. You won’t regret it.”
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!
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