5 Ways to Promote Your Event Through Social Media

Jul 2012

Scheduling Note: We’ve started our “summer hours” schedule here at the Resonance blog. For the next couple of months, we’ll be posting twice a week: a “reg’lar” post each Tuesday and our usual Twitter Roundup each Friday. Happy Summer!

fjdfhlkaweI always love it whenclients bring me a challenge, whether it’s something I’ve never done before or a new way of combining my services.

So I was thrilled when Shelley Roth of Springboard Works asked me to help promote the company’s next big event, The BIG Social Media Symposium on August 2. (Yep, everything’s big here in Texas, and our symposia are no exception!)

I’m thoroughly enjoying working on this project, and in true blogger fashion, it’s my pleasure to pass some of my insights on to you.

With that, here are 5 easy ways to promote your next event on social media:

1. Create a custom shortlink.

I’m hoping you’re already using bit.ly‘s link shortening service for your social sharing … and did you know that you can create a custom link instead of that random series of letters and numbers?

After you’ve entered your link and your randomly generated bit.ly link appears, you’ll see a “Customize” button. Click on it and type in something that represents your event; for example, for The BIG Social Media Symposium, I chose BigSMS.

The great thing about a customized shortlink is that it adds an extra branding element to your event, plus it’s easy to give out in person or over the phone as well as in print and online. And if that’s not enough, bit.ly shortlinks are also trackable (their ninja super-secret!); type in your shortlink followed by a “+” symbol to see the total number of clicks plus some valuable data on where those clicks came from.It’s like the Swiss Army Knife of Web links!

2. Create Events on Facebook and LinkedIn.

You’ll definitely want to create Events on both Facebook and LinkedIn, and make sure to incorporate keywords so that users searching for an event like yours will find you. Also, remember to include those links in your registration confirmation email and encourage attendees to RSVP. This will let their friends see that they’re going andgive them a chance to interact with other attendees prior to the event.

3. Post “teaser content” to generate interest.

Imagine passing by a coffee shop, and standing in front on the sidewalk is one of their employees shouting, “Hey, come in and get some of our great coffee!” Down the block is another coffee shop that also has an employee standing outside trying to drive customer traffic—only this person is quietly giving away free samples.

Which shop do you think will be more successful?

If your only message is “Come to my event,” it’s going to get really old, really fast. If, on the other hand, you offer some content from your presentation that people can actually use—think about those free coffee samples—you offer something of value that will pique people’s interest and make them want to know more.

4. Make it visual.

Between the astronomical rise of PinterestInstagram‘s $1 billion price tag, and Dan Zarrella’s recent data showing the dominance of images on Facebook, it’s hard to argue with the idea that the social Web is going visual.

When promoting your event, incorporate visuals as often as possible: think photos, infographics, charts, or text presented in an image format. For example, here’s one of the promos I created for The BIG Social Media Symposium:


5. Encourage engagement at the event.

Believe it or not, a successful event promotion doesn’t end when the doors open.Encourage your audience to live-tweet from the presentations (with your chosen hashtag, of course), post photos and video, and interact with other attendees. You’ll create a richer experience for those who are there, plus their posts will be seen by all their contacts who aren’t.

Plus, when the event is done, you’ll have a whole gallery of tweets, posts, pics, and other assets that can help promote your next event!

So, those are my “gems” for promoting events on social media: what are yours? Please share your thoughts with us in the Comments—we’d love to hear from you!

MythsFree Ebook: Top 10 Myths About Social Media for Business

Are you holding back from social media because of something “they” say?

In our free ebook, Top 10 Myths About Social Media for Business, we bust some of the most common misconceptions about social media as a marketing tool for small and medium-size businesses. Download your free copy today and get the scoop on the so-called “conventional wisdom” that could be standing between your business and social media success.



Leave a Comment

Your email address will not be published. Required fields are marked *

Our Clients Are Saying

  • One of the best “vendor” relationships I’ve ever had.

    My company had little or no time to spend on social media. Our needs were to ensure a steady stream of posts across three platforms (Facebook, LinkedIn and Twitter) by harvesting and re-purposing content from our own site and news streams. So I contacted Rachel Parker of Resonance Content Marketing.

    The result was two-fold. Not only did our ranks of followers grew steadily, the steady drip, drip, drip of content helped us train our personnel and direct their own individual social media efforts.

    Rachel and her team are extremely organized and open to discussion and new ideas. They deliver a rapid response to new opportunities — and an overall feeling of being on the same team. One of the best “vendor” relationships I’ve ever had.

  • Added 5 figures to my business in less than 4 weeks

    Rachel took the overwhelm and stress out of writing content for my marketing campaign! When I approached Rachel, I was really concerned that I wouldn’t have the time to focus on writing copy for a lengthy marketing campaign that included sales pages, solo emails, newsletters and social media updates. Well, let’s just say I’m glad I hired Rachel because I couldn’t have done it without her support and expertise. I loved how she used my voice and words to craft content that helped me reach and attract my ideal client. As a result of working with Rachel, I added 5 figures to my business in less than 4 weeks, hundreds of new social media followers and exceeded my sales and list building goals! You know your marketing copy is working when you hear someone say, “I see you everywhere”. Thank you Rachel for helping me not only get seen by my ideal clients but get paid!

  • Social Media Ranking Better Than Ever!

    We are so happy to have hired Resonance for our social media needs. We spend most of our time serving our clients and studying our field so we can provide the highest quality possible. We no longer worry about our social media, as we have total confidence in the wonderful work Rachel and her team have accomplished.

    Our social media is active, promoted, and is ranking better than ever! People often comment about what they see on our Facebook page. Resonance has added a creative, and artistic twist to our social media that is appealing and captivating to our audience. This has allowed me more time to work with my team and clients, so I can focus on service towards the people that help our business grow.

    I know there will be wonderful content on Facebook, and that Rachel will answer to posts, comments and questions as soon as a comment arrives. I am often impressed at how quickly she responds! Thank you Resonance! I highly endorse Resonance and encourage companies who need social media strategies to work with Resonance! You won’t regret it! 

  • Professionalism and Sincere Desire to Help

    I just didn’t seem to be able to find the time or the right words to explain what I offer and how my company helps people accomplish their goals. Rachel was able to ask me some questions, do some research and capture my voice while writing my website copy exactly as I needed it to be written.  Now, the copy on my website is much more professional than what I would have created and having this task handled by Rachel and Resonance freed up my time to complete other tasks I am better suited to do.

    It was a joy to work with Rachel. Her professionalism and sincere desire to help was apparent from the first communication until the final delivery. I will definitely use Resonance again and highly recommend their services.

  • Event Sold Out Two Years In A Row!

    Rachel worked with me on creating a content marketing calendar and content for the Big Social Media Summit (Big SMS) three years in a row. She is very organized and knows just the right amount of posts on social, email newsletters and content to send.  Her content marketing efforts helping us sell out our event three years in a row!  I am expecting the same for October 2014.

    Rachel was hired to write content for our email newsletter and content for our social platforms. In addition, she had a budget to do advertising on social media. She participated in the event live and after the fact to assure buzz was created before, during and after the event. As a result, our event sold out.

    When I work with Rachel, I have total peace of mind.  I know that she is on target, on time, reliable and delivers over and above the results I expect.

    I trust Rachel totally with her ideas on strategy, marketing and the content used to not only promote our events, but also post on my behalf on social networks. I have been doing social media for 8 years, and I hire Resonance to post on some of my social sites as it saves me time, and keeps my social sites relevant and current. They always post great, engaging content that gets my social properties likes, comments and shares.


  • Increased website traffic, New Lead Generation

    We were experiencing a lack of internal resources to consistently maintain the Ustream blog. So we turned to Resonance Content Marketing to write blog posts on current industry topics while maintaining a consistent tone with the brand. The result is increased website traffic, new lead generation from gated assets on blog, and better educated/qualified leads. And I now have more time to spend on marketing strategy with the confidence that the content we push out is extremely well written and engaging.

    Rachel is an amazing writer and has really managed to create engaging and relevant blog material on topics that aren’t always super interesting. On many occasions, she has been able to quickly turn around one-off requests and the results are always top-notch. She has also helped guide our content strategy based on her expertise in content marketing, which has been a huge asset to our team.

  • Produced ROI Result

    Form.io needed someone who could grasp the complexities of our product, capture the subtlety of our differentiating value propositions, and convey them in the right voice for an exacting customer audience…. Resonance delivered, by crafting a multi-faceted online content marketing strategy that drove traffic and conversion, producing the ROI result we were looking for….

  • Increased our likes and interaction rates

    Working with Rachel was a delight. Not only does she communicate very well, but she provided valuable insight about our social media platforms and followers. We have much better engagement with our fans and followers, which increased our likes and interaction rates.


Free Tips
learn more...