5 Things You’re Not Doing on Your Blog (And Should Be)

19
Dec 2012

BlogToday we continue our series on actions you’re probably not taking on various social networks right now … but might want to add to your repertoire as we strategize for 2012. We’ve already coveredLinkedIn, Twitter, YouTube, and Facebook, and today we come to what I like to call “the sun in your social solar system”: your blog.

If you’ve been blogging for a while on a regular basis, chances are your blog is delivering good results, in terms of both SEO and target audience engagement … but could they be better? If so, we’ve got a few items to add to your blogging to-do list in 2012.

1. Submit your posts to StumbleUpon and Digg

StumbleUpon and Digg are social bookmarking sites that allow readers to submit links to content they think is worth checking out. Both sites have been around for a while, but just recently we found out that StumbleUpon delivers more traffic to US websites than Facebook. Submitting your own links is perfectly legit (long as you don’t overdo it), not to mention duck-soup easy, and you’ll give your posts the chance to attract a whole new audience.*

2. Close each post with a call to action

What do you want readers to do after they’ve read your post? Submit a comment? Link to a white paper? Set up a free consultation? Tell them.

One thing I’ve learned in social media is that if you want people to do something, you have to ask. Remember that attention spans on the Web are miniscule, and by the time I make it to the end of your post, my mind is already on something else. So you need to speak up and tell me what you want me to do. If your request interests me, I’ll do it. If not, I’ll move on to something else … which is what I would’ve done anyway.

3. Mix it up with audio and video

Blog readers like when you mix it up once in a while by adding audio and video to the mix … and the change will do you good too if you’ve been in a text-only rut. More importantly, it lets them get to know you better when they can hear and/or see you instead of just reading your words.

Pick any upcoming blog post, and instead of doing your usual paragraph-paragraph-bullets-closing routine, put the content into an embedded YouTube video or an audio file (Cinch is great for this). Do remember to include a brief summary; it lets readers know what to expect when they click “play” and it’ll help your SEO.

4. Bring in guest bloggers

Speaking of mixing it up, think about other voices that might add an interesting spin to your blog—while also giving you a little break. This could be another employee, a colleague or even a customer with a different perspective to share. Make sure your guest understands that you have final editorial approval, and review the post carefully before publishing to make sure it’s in line with your brand and the expectations of your audience. It’s also considered good form to allow your guests to link to their own blogs or websites.

5. Revisit older post topics

If there’s a post on your blog that generated a great deal of discussion, you can always revive that topic (linking to the original post) and update it with more recent developments or different perspectives. And if that original post attracted any partiularly noteworthy comments, be sure mention those as well; it helps broaden the discussion and gives a nod of appreciation to those who commented.

So, those are my recommendations for broadening your blogging “bag of tricks” in 2012—what are yours? Leave a note in the comments; we’d love to hear from you.

* Note: Another social bookmarking site, Reddit, was getting a lot of attention early in 2011, but we haven’t heard much about it lately. Speaking for this blogger, I found Reddit’s user experience annoying, not to mention being told that I was “submitting too many links” at 3 a week. It might have gotten better since then—anyone care to chime in?

 

Our Clients Are Saying

  • Produced ROI Result

    Form.io needed someone who could grasp the complexities of our product, capture the subtlety of our differentiating value propositions, and convey them in the right voice for an exacting customer audience…. Resonance delivered, by crafting a multi-faceted online content marketing strategy that drove traffic and conversion, producing the ROI result we were looking for….

  • Added 5 figures to my business in less than 4 weeks

    Rachel took the overwhelm and stress out of writing content for my marketing campaign! When I approached Rachel, I was really concerned that I wouldn’t have the time to focus on writing copy for a lengthy marketing campaign that included sales pages, solo emails, newsletters and social media updates. Well, let’s just say I’m glad I hired Rachel because I couldn’t have done it without her support and expertise. I loved how she used my voice and words to craft content that helped me reach and attract my ideal client. As a result of working with Rachel, I added 5 figures to my business in less than 4 weeks, hundreds of new social media followers and exceeded my sales and list building goals! You know your marketing copy is working when you hear someone say, “I see you everywhere”. Thank you Rachel for helping me not only get seen by my ideal clients but get paid!

  • Event Sold Out Two Years In A Row!

    Rachel worked with me on creating a content marketing calendar and content for the Big Social Media Summit (Big SMS) three years in a row. She is very organized and knows just the right amount of posts on social, email newsletters and content to send.  Her content marketing efforts helping us sell out our event three years in a row!  I am expecting the same for October 2014.

    Rachel was hired to write content for our email newsletter and content for our social platforms. In addition, she had a budget to do advertising on social media. She participated in the event live and after the fact to assure buzz was created before, during and after the event. As a result, our event sold out.

    When I work with Rachel, I have total peace of mind.  I know that she is on target, on time, reliable and delivers over and above the results I expect.

    I trust Rachel totally with her ideas on strategy, marketing and the content used to not only promote our events, but also post on my behalf on social networks. I have been doing social media for 8 years, and I hire Resonance to post on some of my social sites as it saves me time, and keeps my social sites relevant and current. They always post great, engaging content that gets my social properties likes, comments and shares.

     

  • Increased our likes and interaction rates

    Working with Rachel was a delight. Not only does she communicate very well, but she provided valuable insight about our social media platforms and followers. We have much better engagement with our fans and followers, which increased our likes and interaction rates.

     

  • Social Media Ranking Better Than Ever!

    We are so happy to have hired Resonance for our social media needs. We spend most of our time serving our clients and studying our field so we can provide the highest quality possible. We no longer worry about our social media, as we have total confidence in the wonderful work Rachel and her team have accomplished.

    Our social media is active, promoted, and is ranking better than ever! People often comment about what they see on our Facebook page. Resonance has added a creative, and artistic twist to our social media that is appealing and captivating to our audience. This has allowed me more time to work with my team and clients, so I can focus on service towards the people that help our business grow.

    I know there will be wonderful content on Facebook, and that Rachel will answer to posts, comments and questions as soon as a comment arrives. I am often impressed at how quickly she responds! Thank you Resonance! I highly endorse Resonance and encourage companies who need social media strategies to work with Resonance! You won’t regret it! 

  • Professionalism and Sincere Desire to Help

    I just didn’t seem to be able to find the time or the right words to explain what I offer and how my company helps people accomplish their goals. Rachel was able to ask me some questions, do some research and capture my voice while writing my website copy exactly as I needed it to be written.  Now, the copy on my website is much more professional than what I would have created and having this task handled by Rachel and Resonance freed up my time to complete other tasks I am better suited to do.

    It was a joy to work with Rachel. Her professionalism and sincere desire to help was apparent from the first communication until the final delivery. I will definitely use Resonance again and highly recommend their services.

  • One of the best “vendor” relationships I’ve ever had.

    My company had little or no time to spend on social media. Our needs were to ensure a steady stream of posts across three platforms (Facebook, LinkedIn and Twitter) by harvesting and re-purposing content from our own site and news streams. So I contacted Rachel Parker of Resonance Content Marketing.

    The result was two-fold. Not only did our ranks of followers grew steadily, the steady drip, drip, drip of content helped us train our personnel and direct their own individual social media efforts.

    Rachel and her team are extremely organized and open to discussion and new ideas. They deliver a rapid response to new opportunities — and an overall feeling of being on the same team. One of the best “vendor” relationships I’ve ever had.

  • Increased website traffic, New Lead Generation

    We were experiencing a lack of internal resources to consistently maintain the Ustream blog. So we turned to Resonance Content Marketing to write blog posts on current industry topics while maintaining a consistent tone with the brand. The result is increased website traffic, new lead generation from gated assets on blog, and better educated/qualified leads. And I now have more time to spend on marketing strategy with the confidence that the content we push out is extremely well written and engaging.

    Rachel is an amazing writer and has really managed to create engaging and relevant blog material on topics that aren’t always super interesting. On many occasions, she has been able to quickly turn around one-off requests and the results are always top-notch. She has also helped guide our content strategy based on her expertise in content marketing, which has been a huge asset to our team.

Free Tips
learn more...