5 Things You’re Not Doing on Twitter (And Should Be)

Dec 2011

251On Monday, we briefly covered 5 Things You’re Not Doing on LinkedIn (And Should Be) to get you ready for the opportunities that arise in the new year 2012.Today we turn our attention to what you’re not doing on everyone’s favorite 140-character free-for-all, Twitter.

1. Create a custom background

Yes, I know most people will only see your Twitter profile page once, but that “once” is a vital first impression, the turning point where they decide whether they want to follow you. A custom background adss that professional edge that lets visitors know you take your tweeting seriously. And it’s not as complicated as you might think;check out Mashable’s “how to” post for all the info you need.

2. Schedule your tweets

The key to success on Twitter is consistently posting quality content in a steady stream, without gluts or long silences. But of course that’s not how we discover shareable content, is it?

Fortunately, there are a number of tools on the Web that can let you schedule those tweets in a smooth, steady stream. Personally, I’m a huge fan of Timely, a free tool that not only schedules your tweets for you, but chooses the times when your tweets are likely to deliver the most bang.

3. Retweet the right way

Once upon a time, there was only one way to retweet: copy the tweet content, insert “RT @[original tweeter’s ID] in front of it, add your commentary and hit “Tweet.” Then Twitter decided to get fancy and add an “automatic” retweet function that didn’t take up the extra characters. And tweeters hated it, with good reasons I won’t go into here.

So when you find an especially savory tweet you want to share, share it the old-fashioned way. For a quick tutorial, check out HubSpot’s blog post How to Retweet the Right Way in 4 Easy Steps.

4. Create an “inner circle” of fellow tweeters

When you’re out there sharing content, don’t just focus on the big news sites and the megablogs. Select a few individual tweeters whose content resonates with your followers and retweet their stuff regularly. Chances are they’ll share the love by retweeting your tweets, and before you know it, you’ll have built a solid relationship that you can count on when you really, really need some support.

5. Use hashtags … with care

Hashtags are a great way to join ongoing conversations and create your own.(If you’re not familiar with the whole hashtag thing, check out my Hashtags 101 page.) Just be careful to stick to the topic and resist the temptation to get cute by leveraging trending hashtags to promote your own content; see “Handle With Care” for a few cautionary tales.

So, those are my favorite secret weapons for the Twittersphere—what are yours? Share your recipe for Twitter domination in the comments; we’d love to hear from you!


Our Clients Are Saying

  • One of the best “vendor” relationships I’ve ever had.

    My company had little or no time to spend on social media. Our needs were to ensure a steady stream of posts across three platforms (Facebook, LinkedIn and Twitter) by harvesting and re-purposing content from our own site and news streams. So I contacted Rachel Parker of Resonance Content Marketing.

    The result was two-fold. Not only did our ranks of followers grew steadily, the steady drip, drip, drip of content helped us train our personnel and direct their own individual social media efforts.

    Rachel and her team are extremely organized and open to discussion and new ideas. They deliver a rapid response to new opportunities — and an overall feeling of being on the same team. One of the best “vendor” relationships I’ve ever had.

  • Professionalism and Sincere Desire to Help

    I just didn’t seem to be able to find the time or the right words to explain what I offer and how my company helps people accomplish their goals. Rachel was able to ask me some questions, do some research and capture my voice while writing my website copy exactly as I needed it to be written.  Now, the copy on my website is much more professional than what I would have created and having this task handled by Rachel and Resonance freed up my time to complete other tasks I am better suited to do.

    It was a joy to work with Rachel. Her professionalism and sincere desire to help was apparent from the first communication until the final delivery. I will definitely use Resonance again and highly recommend their services.

  • Added 5 figures to my business in less than 4 weeks

    Rachel took the overwhelm and stress out of writing content for my marketing campaign! When I approached Rachel, I was really concerned that I wouldn’t have the time to focus on writing copy for a lengthy marketing campaign that included sales pages, solo emails, newsletters and social media updates. Well, let’s just say I’m glad I hired Rachel because I couldn’t have done it without her support and expertise. I loved how she used my voice and words to craft content that helped me reach and attract my ideal client. As a result of working with Rachel, I added 5 figures to my business in less than 4 weeks, hundreds of new social media followers and exceeded my sales and list building goals! You know your marketing copy is working when you hear someone say, “I see you everywhere”. Thank you Rachel for helping me not only get seen by my ideal clients but get paid!

  • Increased website traffic, New Lead Generation

    We were experiencing a lack of internal resources to consistently maintain the Ustream blog. So we turned to Resonance Content Marketing to write blog posts on current industry topics while maintaining a consistent tone with the brand. The result is increased website traffic, new lead generation from gated assets on blog, and better educated/qualified leads. And I now have more time to spend on marketing strategy with the confidence that the content we push out is extremely well written and engaging.

    Rachel is an amazing writer and has really managed to create engaging and relevant blog material on topics that aren’t always super interesting. On many occasions, she has been able to quickly turn around one-off requests and the results are always top-notch. She has also helped guide our content strategy based on her expertise in content marketing, which has been a huge asset to our team.

  • Social Media Ranking Better Than Ever!

    We are so happy to have hired Resonance for our social media needs. We spend most of our time serving our clients and studying our field so we can provide the highest quality possible. We no longer worry about our social media, as we have total confidence in the wonderful work Rachel and her team have accomplished.

    Our social media is active, promoted, and is ranking better than ever! People often comment about what they see on our Facebook page. Resonance has added a creative, and artistic twist to our social media that is appealing and captivating to our audience. This has allowed me more time to work with my team and clients, so I can focus on service towards the people that help our business grow.

    I know there will be wonderful content on Facebook, and that Rachel will answer to posts, comments and questions as soon as a comment arrives. I am often impressed at how quickly she responds! Thank you Resonance! I highly endorse Resonance and encourage companies who need social media strategies to work with Resonance! You won’t regret it! 

  • Event Sold Out Two Years In A Row!

    Rachel worked with me on creating a content marketing calendar and content for the Big Social Media Summit (Big SMS) three years in a row. She is very organized and knows just the right amount of posts on social, email newsletters and content to send.  Her content marketing efforts helping us sell out our event three years in a row!  I am expecting the same for October 2014.

    Rachel was hired to write content for our email newsletter and content for our social platforms. In addition, she had a budget to do advertising on social media. She participated in the event live and after the fact to assure buzz was created before, during and after the event. As a result, our event sold out.

    When I work with Rachel, I have total peace of mind.  I know that she is on target, on time, reliable and delivers over and above the results I expect.

    I trust Rachel totally with her ideas on strategy, marketing and the content used to not only promote our events, but also post on my behalf on social networks. I have been doing social media for 8 years, and I hire Resonance to post on some of my social sites as it saves me time, and keeps my social sites relevant and current. They always post great, engaging content that gets my social properties likes, comments and shares.


  • Produced ROI Result

    Form.io needed someone who could grasp the complexities of our product, capture the subtlety of our differentiating value propositions, and convey them in the right voice for an exacting customer audience…. Resonance delivered, by crafting a multi-faceted online content marketing strategy that drove traffic and conversion, producing the ROI result we were looking for….

  • Increased our likes and interaction rates

    Working with Rachel was a delight. Not only does she communicate very well, but she provided valuable insight about our social media platforms and followers. We have much better engagement with our fans and followers, which increased our likes and interaction rates.


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