5 Social Media To-Dos for Quiet Days
Scheduling Note: This week we’re starting our “summer hours” schedule here at the Resonance blog. For the next couple of months, we’ll be posting twice a week: a “reg’lar” post each Tuesday and our usual Twitter Roundup each Friday. Happy Summer!
Quiet. Not total quiet, but compared to the breakneck pace we’ve been working at for the last few months, it’s remarkably calm.
So besides enjoying some much-needed downtime on evenings and weekends, I find myself able to get around to a few “oughta-do’s” that will help add value to my social media presence.
Here are a few you might want to try:
1. Plan, plan, plan
With the midpoint of 2012 just around the corner, this is the perfect time to look at your social media goals for the year and see how you’re doing. If you need to kick things up a notch, decide what specifically you need to do, and then make a plan.
For example, let’s say you decide to add a monthly video to your social postings. What do you need to do to make that happen?
- Buy a good video camera and a tripod?
- Brainstorm topics for your videos?
- Learn to use video editing software?
- Study up on best practices for posting on YouTube?
- Make a few practice videos to get used to being on camera?
Break each initiative down into individual tasks, then get each task on your calendar or to-do list.
2. Review and update every social profile
You probably see your Facebook Page on a daily basis, but what about your “home bases” on Twitter, YouTube, LinkedIn, FourSquare, and Google+? Next time you’re having a quiet afternoon, take time to visit each profile and make sure it’s accurate and current.
3. Ramp up social engagement
It’s so easy to get into “publisher mode” on our social sites that sometimes our engagement suffers. A quiet week is a great time to rekindle those social relationships that may have been neglected during the busy spring months. Next time you’re on Facebook, Twitter, and other social sites, take a few minutes to like, comment on, share, retweet, repin, or repost others’ content … or just drop in and say hi.
4. Continue your continuing ed
I don’t know about you, but when things get busy for me, my reading, podcast listening, and webinar viewing are the first to go. Slow patches offer a great opportunity to get caught up on your continuing ed activities. And if you don’t have any resources handy, just Google the topic that interests you paired with “webinar,” “ebook,” “white paper,” or even “online course.”
5. Brainstorm new ideas
When you’re not constantly dashing to meetings or dealing with a fistful of deadlines, your brain can actually relax a bit—the perfect state for tapping your creativity. Spend some quiet time in a comfortable spot (preferably away from your desk) and challenge yourself to come up with 20 ideas for broadening and deepening your social influence. There are only two rules (1) Write down every idea, no matter how silly it sounds, and (2) Don’t stop until you’ve come up with 20 ideas. The results may surprise you!
So, those are my suggestions for filling those quiet hours at the office; what are yours? Leave us a note in the comments—we’d love to hear from you!
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