5 Questions to Ask When Hiring a Social Media Consultant

12
Oct 2011

FfZczIt happens. You know exactly how to use blogging, Facebook, Twitter, LinkedIn, and other social networks to attract and retain business … only thing is, until we find a way to add more hours in the day, we’re stuck with the same old 24, and most of those are already spent before your day even starts.

So you bite the bullet and bring in a hired gun to handle your social media for you … but how do you know whether you’re getting a hero or a zero?

The good news is, your due diligence has a natural starting point: look at the consultant’s own social media activity first, and if you like what you see, then it’s time for a meeting. And when you do sit down face to face (or phone to phone), here are a few questions to get you started:

1. What did you do before social media?

Much as I dislike the term “social media marketing,” when you’re looking to outsource, it does help to work with someone who has a marketing or PR background.They’ve worked with brands, they’ve built campaigns, and they probably know a thing or two about damage control should it ever be needed (not something we like to think about, but we all need to be prepared for it).

2. How would you sum up your approach to social media?

There is no “right answer” to this question, but it should be clear, concise, and free of jargon.

3. When’s the last time you blogged?

You wouldn’t go to a dentist with neglected teeth, would you? Same with social media:you need someone who’s walking the walk, no matter how busy they are working for their clients. If more than a month has gone by since their last post, move on.

4. How do you stay current with changes in social media?

If the answer to this question involves a book or even a magazine, it’s time to hit the ejector-seat button. This is an environment that changes at the speed of light, and by the time those changes get to the printed page, they’re already outdated. The only way to really stay current with social media is through the media itself: blogs, Facebook, Twitter, webinars, podcasts, you get the idea.

5. How are you with analytics?

I have a confession to make: for me, working with social media analytics is about as much fun as watching paint dry. And that’s just too damn bad, because my clients need it. You need something concrete at the end of each month that tells you what’s working well and what needs improvement, so that you can continuously adjust and improve.

Did I miss any? If you have other questions that have helped in your quest for a social media resource, let us know in the comments—we’d love to hear from you!

 

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  • Increased our likes and interaction rates

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    I just didn’t seem to be able to find the time or the right words to explain what I offer and how my company helps people accomplish their goals. Rachel was able to ask me some questions, do some research and capture my voice while writing my website copy exactly as I needed it to be written.  Now, the copy on my website is much more professional than what I would have created and having this task handled by Rachel and Resonance freed up my time to complete other tasks I am better suited to do.

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    We are so happy to have hired Resonance for our social media needs. We spend most of our time serving our clients and studying our field so we can provide the highest quality possible. We no longer worry about our social media, as we have total confidence in the wonderful work Rachel and her team have accomplished.

    Our social media is active, promoted, and is ranking better than ever! People often comment about what they see on our Facebook page. Resonance has added a creative, and artistic twist to our social media that is appealing and captivating to our audience. This has allowed me more time to work with my team and clients, so I can focus on service towards the people that help our business grow.

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    Rachel worked with me on creating a content marketing calendar and content for the Big Social Media Summit (Big SMS) three years in a row. She is very organized and knows just the right amount of posts on social, email newsletters and content to send.  Her content marketing efforts helping us sell out our event three years in a row!  I am expecting the same for October 2014.

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