3 Social Media Resolutions for 2012

Dec 2011

So a couple of days ago I shared the results of my inevitable (inebbitable?) end-of-year musing on the lessons of the past 12 months as we get ready to close out 2011. And now it’s time to look ahead and see how we can apply those lessons in the coming year.


1. Stop assuming “everybody knows”

Sure, you told all your offline friends, customers, and colleagues about your blog, your Facebook Page, and your other social media outposts when you first set them up, but have you mentioned them lately?

If not, mention them again … and again … and again. Try to work your social endeavors into every conversation and every interaction. The way to do this without sounding pushy or desperate is to place it in the context of what matters to the person you’re talking to. “Oh, you want to know how to protect your tomato plants in cold weather? I just published a YouTube video about that; let me send you the link.” Get the idea?

2. Use your tools—all of them

A couple of decades ago, I worked in the field office of an insurance company, and one of our sales managers had a favorite riddle he would ask the new recruits:

Q: You’re stranded on a desert island, and you have a hunting rifle, a spear, a fishing pole, and a knife. Which one do you use to hunt for your food?

A: All of them.

A simple concept, but a true one. Of course, none of us has the time to utilize all the marketing tools out there, but if you’re stuck in a rut of using just one or two, you’re probably missing out on some opportunities.

In 2011 I made the mistake of relying too heavily on social media, a faux-pas I intend to rectify in 2012 by adding email marketing, online lead generation, and other tools of the trade to my repertoire. How about you?

3. Measure, improve, repeat

It’s a well-known fact that you can’t improve what you don’t measure. Fortunately, measuring the results from your various social media initiatives isn’t nearly the Byzantine mindbender it used to be.

My personal favorite source of easily digestible social data is TwentyFeet.com, which lets you pull in data from Facebook, Twitter, YouTube, and even Google Analytics from one easily navigable source. There is a charge for the service, but it’s based on a credits system; you only pay for the data you need, and the rates are quite reasonable.

Of course, the best data in the world is useless if you do nothing with it, so use your findings to evaluate what’s working well and what needs improvement. Check out Facebook Insights to see which posts got the most buzz and which ones fell flat. Check your Twitter app (I heart HootSuite) to see which tweets got the most RT’s. Approach it with an inquisitive attitude and you might be surprised at what you come away with.

OK, so now you know my resolutions. Care to share yours? If you’ve got big changes planned for your social presence in 2012, let us know in the comments—we’d love to hear from you!


Our Clients Are Saying

  • Increased website traffic, New Lead Generation

    We were experiencing a lack of internal resources to consistently maintain the Ustream blog. So we turned to Resonance Content Marketing to write blog posts on current industry topics while maintaining a consistent tone with the brand. The result is increased website traffic, new lead generation from gated assets on blog, and better educated/qualified leads. And I now have more time to spend on marketing strategy with the confidence that the content we push out is extremely well written and engaging.

    Rachel is an amazing writer and has really managed to create engaging and relevant blog material on topics that aren’t always super interesting. On many occasions, she has been able to quickly turn around one-off requests and the results are always top-notch. She has also helped guide our content strategy based on her expertise in content marketing, which has been a huge asset to our team.

  • Social Media Ranking Better Than Ever!

    We are so happy to have hired Resonance for our social media needs. We spend most of our time serving our clients and studying our field so we can provide the highest quality possible. We no longer worry about our social media, as we have total confidence in the wonderful work Rachel and her team have accomplished.

    Our social media is active, promoted, and is ranking better than ever! People often comment about what they see on our Facebook page. Resonance has added a creative, and artistic twist to our social media that is appealing and captivating to our audience. This has allowed me more time to work with my team and clients, so I can focus on service towards the people that help our business grow.

    I know there will be wonderful content on Facebook, and that Rachel will answer to posts, comments and questions as soon as a comment arrives. I am often impressed at how quickly she responds! Thank you Resonance! I highly endorse Resonance and encourage companies who need social media strategies to work with Resonance! You won’t regret it! 

  • One of the best “vendor” relationships I’ve ever had.

    My company had little or no time to spend on social media. Our needs were to ensure a steady stream of posts across three platforms (Facebook, LinkedIn and Twitter) by harvesting and re-purposing content from our own site and news streams. So I contacted Rachel Parker of Resonance Content Marketing.

    The result was two-fold. Not only did our ranks of followers grew steadily, the steady drip, drip, drip of content helped us train our personnel and direct their own individual social media efforts.

    Rachel and her team are extremely organized and open to discussion and new ideas. They deliver a rapid response to new opportunities — and an overall feeling of being on the same team. One of the best “vendor” relationships I’ve ever had.

  • Event Sold Out Two Years In A Row!

    Rachel worked with me on creating a content marketing calendar and content for the Big Social Media Summit (Big SMS) three years in a row. She is very organized and knows just the right amount of posts on social, email newsletters and content to send.  Her content marketing efforts helping us sell out our event three years in a row!  I am expecting the same for October 2014.

    Rachel was hired to write content for our email newsletter and content for our social platforms. In addition, she had a budget to do advertising on social media. She participated in the event live and after the fact to assure buzz was created before, during and after the event. As a result, our event sold out.

    When I work with Rachel, I have total peace of mind.  I know that she is on target, on time, reliable and delivers over and above the results I expect.

    I trust Rachel totally with her ideas on strategy, marketing and the content used to not only promote our events, but also post on my behalf on social networks. I have been doing social media for 8 years, and I hire Resonance to post on some of my social sites as it saves me time, and keeps my social sites relevant and current. They always post great, engaging content that gets my social properties likes, comments and shares.


  • Produced ROI Result

    Form.io needed someone who could grasp the complexities of our product, capture the subtlety of our differentiating value propositions, and convey them in the right voice for an exacting customer audience…. Resonance delivered, by crafting a multi-faceted online content marketing strategy that drove traffic and conversion, producing the ROI result we were looking for….

  • Professionalism and Sincere Desire to Help

    I just didn’t seem to be able to find the time or the right words to explain what I offer and how my company helps people accomplish their goals. Rachel was able to ask me some questions, do some research and capture my voice while writing my website copy exactly as I needed it to be written.  Now, the copy on my website is much more professional than what I would have created and having this task handled by Rachel and Resonance freed up my time to complete other tasks I am better suited to do.

    It was a joy to work with Rachel. Her professionalism and sincere desire to help was apparent from the first communication until the final delivery. I will definitely use Resonance again and highly recommend their services.

  • Increased our likes and interaction rates

    Working with Rachel was a delight. Not only does she communicate very well, but she provided valuable insight about our social media platforms and followers. We have much better engagement with our fans and followers, which increased our likes and interaction rates.


  • Added 5 figures to my business in less than 4 weeks

    Rachel took the overwhelm and stress out of writing content for my marketing campaign! When I approached Rachel, I was really concerned that I wouldn’t have the time to focus on writing copy for a lengthy marketing campaign that included sales pages, solo emails, newsletters and social media updates. Well, let’s just say I’m glad I hired Rachel because I couldn’t have done it without her support and expertise. I loved how she used my voice and words to craft content that helped me reach and attract my ideal client. As a result of working with Rachel, I added 5 figures to my business in less than 4 weeks, hundreds of new social media followers and exceeded my sales and list building goals! You know your marketing copy is working when you hear someone say, “I see you everywhere”. Thank you Rachel for helping me not only get seen by my ideal clients but get paid!

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