29 Essential Content Marketing Metrics [Infographic]
We all know that tracking our metrics is essential to any content marketing program. If we don’t know where we are compared to where we want to be, we’ll never know if we’ve gotten there … or how far we have to go, right?
The problem for most of us is that there’s just too damn much stuff out there when it comes to content analytics. Too many choices and not enough understanding of what they really mean is a recipe for either (a) wasting time and energy on data that’s not mission critical or (b) getting totally overwhelmed by it all and doing nothing.
Fortunately, our friends at Curata have come to the rescue. They’ve created a simple, easy-to-follow infographic that tells you not only which metrics are the most essential to content marketing success, but also what they really mean and what to do with them.
Check it out to meet the MVPs of the content metrics world — and learn how to get them on your team today:
Source: Content Marketing Measurement: 29 Essential Metrics [Infographic] on the Curata blog
Any surprises or “a-ha” moments? Tell us about it in the comments!
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.
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